A WINCHESTER business is cracking down on its carbon footprint.
City PR firm 360 integrated PR received 'Carbon Smart' certification after cutting its emissions.
It is part of the Carbon Smart Winchester programme set up last October with the city council which gets businesses to look at their energy efficiency.
Philip Tutt, partner in 360, said: “We have been advising clients for many years on how to communicate their environmental commitments, products and achievements in a manner which does not smack of 'greenwash'.
“Our move to Winchester in 2011 and an increased use of home working and Cloud computing for both our partners have dramatically cut our travel impacts, so we were surprised to see that transport still accounted for over 75 per cent of our carbon footprint.
“This is an area we are especially keen to reduce further this year by smarter use of Skype and conference calling and by using public transport more for travel within the UK.”
Becky Paffard, Carbon Smart environmental manager, added: “Carbon Smart status certifies the practical actions 360 integrated PR has taken to reduce its environmental impact. It clearly demonstrates the company's commitment to customers, staff and suppliers.