A SHOPPING centre has scooped a top award for a mobile phone app.
Eastleigh’s Swan Centre won a BCSC Purple Apple Merit Award for marketing using its Smart Rewards Loyalty App.
The app for Apple and Android phones allows users to collect points by visiting the shopping centre and spreading the word about retailers’ offers using social media. The points can be used to take part in competitions or take up offers.
Swan Centre manager Daniel Kitchen said: “We are absolutely delighted to have won a Purple Apple Marketing Award.
“We have had a huge response to the Smart Rewards app which is going from strength to strength.”
The awards, which were presented by DJ Edith Bowman, recognise the best marketing strategies by UK shopping centres.
For more information about the app visit swanshopping.com
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here