A HUGE new German-style beer festival will boost the Southampton economy by £1 million, organisers say.

The Oktoberfest-style event is coming to the city in October, modelled on the Munich event which attracts more than six million visitors every year.

A massive marquee will be erected in Guildhall Square for the four-day event during which thousands will be able to enjoy beers from all over the continent served in traditional ‘Bavarian style’ Stein glasses.

James Ward, event organiser, expects the event to put Southampton firmly on the map.

He said: “The benefits to the city would be great.

“The event will have a real carnival atmosphere and be a celebration of true Bavarian culture and will make Southampton the place to be with thousands of people expected across the four nights.

“It will utilise the Guildhall Square event space very well.”

Councillor Satvir Kaur, cabinet member for communities’ culture and leisure at the city council, said: “Southampton is the place where something is always happening and Oktoberfest would be a fantastic addition to the city’s events calendar.

“We’re confident that Southampton’s offering will become well established and continue to grow every year. I hope residents and visitors will take advantage of this exciting addition to our thriving and dynamic city.”

Portsmouth’s Tory culture boss, councillor Linda Symes, said the event had been positive for her city in the past.

She said: “Portsmouth’s economy has been boosted from events such as Oktoberfest, Victorious and Mutiny festivals, making the city a destination that people want to visit, and we are on our way to doing that.

“I wish Southampton well in their new venture which will give them a big economic boost.”

A six-piece Oompah band will also be performing at the festival which will also feature a variety of Bavarian-style entertainment and a German fair.

It will run from Thursday, October 26 to Sunday, October 29.