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8:28am Friday 4th January 2008
A HAMPSHIRE inventions company will see turnover soar 1,000 per cent by selling a major UK supermarket chain its recycled carrier bags back to them in the form of an advertising bench.
The massive deal for 3,000 units will see sales at Southampton new technology firm Grayhatch climb from £1.5m to £15m over the next three years, bosses claim.
It is also good news too for city manufacturing firm The Window Company, which will make many of the units and is considering expansion to cope with the demand.
Until now Grayhatch, which has ten staff, has largely focussed on selling innovative toothbrushes with toothpaste in the handles and glow in the dark torches that are easy to find when the power goes off.
Designed by local inventor Graham Smith, the benches aim to replace traditional advertising in light-boxes outside stores.
Low-energy "bio-luminescent material" powered by solar panels replaces wasteful light-bulbs in the advertising panels above the bench, which also gives customers a comfy spot to sit.
Made largely from recycled plastic carrier bags, Grayhatch claims the benches have a zero carbon footprint and could each save 200 tonnes of pollution from entering into the atmosphere every year.
"At the moment they use these big lightboxes outside supermarkets and they use millions of tonnes of carbon just illuminating adverts. They have fluorescent bulbs just burning off the grid.
"Ours collects daylight and is switched on automatically at night and is environmentally friendly.
"The order is for 3,000 benches over three years. They want to use five at each of their locations. The energy they save will be phenomenal.
"It's absolutely fantastic for Greyhatch and for the environment."
The supermarket chain, which is not being identified but is one of Britain's biggest retailers, has an exclusive contract for the first year but Grayhatch have already had enquiries from other retailers both in the UK and abroad.
"This gives us a base to launch in the rest of the world," said Graham. "The market is worldwide and absolutely massive. Light-boxes are everywhere and they are polluting the environment."
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Simon Hayes, Chandlers Ford says...
9:52am Fri 4 Jan 08
Good luck to greyhatch, this company is doing what many of us dream of but do little about.