THE effective use of technology in business can be the difference between a failing firm and one at the top of its game.

Technology that creates a considerable competitive advantage and improves customer satisfaction and revenues will be at the core of a hotly contested category at the prestigious 2012 South Coast Business Awards.

Judges will be looking for use of technology that stands out from its competitors and exceeds the expectations of clients as well as businesses that embrace new technology to improve efficiency, levels of service and product quality.

Fareham-based Taylor Made Computer Solutions, one of the Solent region’s largest and growing IT service providers, will be proudly sponsoring the best use of technology award.

Since 1994 the company has been delivering professional IT solutions for businesses, education, local authorities and charities based in and around central southern England.

Managing director Nigel Taylor said: “As a Business Solent Champion and one of the region’s leading IT service companies, we are proud to support the South Coast Business Awards. We look forward to seeing some innovative businesses enter and showcase their achievements, and how others are using technology to improve their business performance.

We wish everyone entering the very best of luck.”

The 2012 South Coast Business Awards, organised by the Daily Echo, in association with Trethowans Solicitors and in partnership with Business Solent and Destination Southampton, aim to boost standards, spur on competition and champion the sterling contribution firms make to the local economy.