Innovation is the key, says proud sponsor Trethowans (From Daily Echo)

Innovation is the key, says proud sponsor Trethowans

in SCBA News

IT plays a vital role in the success of many of the world’s leading businesses, from exploiting fresh ideas and launching new products to finding new ways to cut costs and increase productivity.

Innovation is key to boosting turnover and profitability.

And in the difficult trading conditions of recent years, those companies that have invested in innovation will be in better shape to compete as the economy picks up.

The most innovative firms in the region will be showcased in one of the prestigious categories of the 2012 South Coast business Awards.

Leading Southampton and Salisbury-based law firm Trethowans, which employs more than 140 people, will once again sponsor the Excellence Through Innovation award.

Trethowans’ managing partner Simon Rhodes said: “We were delighted to support the inaugural South Coast Business Awards last year.

“Southampton needed these awards. It was great to hear about the hard work done by so many local businesses.

“i2O Water, who won our category last year, are an amazing business. They put down their roots in our region and have quickly developed into a global business. The fact that their products are saving water right across the world is a fantastic achievement.”

This year’s award will go to a company with a creative and different way of working, not only to keep ahead of the competition but also to keep them fresh and to be responsive to customer needs.