IT WAS the decade in which fashion entered the modern era.

The Roaring Twenties saw the golden-era of Hollywood arrive from over the pond, and with it came a style of fashion many people aspired to achieve.

The days when women were corseted into an hourglass shape and were under pressure to wear long skirts were over – the look of the flapper had come into fashion.

Flappers were the first women to be seen wearing short skirts, bobbed hair and what some at the time would have considered to be excessive makeup.

Southampton Shoppers Week held a beauty competition in 1926 to find Southampton’s most beautiful woman – flapper or not.

The prizes up for grabs were £5 5s for first, £2 2s for second and £1 1s for third prize.

The overall winner, Miss E Moore, was also crowned ‘Queen of the Carnival’ for the Shopping Week Carnival.