Adam Leitch talks up the media - and how a successful Saints is good for all concerned

WE, and by that I mean collectively the media, come in
for a lot of stick at times, some of it deserved, much
of it not. Often everybody is tarnished with the same brush, but on a local level the vast majority of journalists you come across in all disciplines, be it written press, radio or television, are decent people, well respected and liked by the people they report on and are just doing an honest job.

There is often the notion that bad news sells. Well the
truth is it does – but not half as well as good news.
Football is probably one of the few areas of life where
good news can generate massive sales or audience figures.
You only need to look back at the year Saints gotto the FA Cup final, when the Echo and this very publication
recorded massive sales figures, some of the best in living memory.

For more, see this week's copy of The Pink