In anticipation of the launch of Halo 4, Xbox 360 became the only brand to transform the Principality of Liechtenstein, by taking over the countries iconic landmarks.
A 13th century castle as well as a working mine was given the Halo makeover to help launch Halo 4.
On Tuesday 30th October 2012, and for one day only, the mountains and tranquil countryside became a sci-fi battleground of epic proportions.
The landmarks were transformed into a out-of-this-world specticle, inspired by the 46 million copy selling franchise.
Super fans and media from 16 countries were taken to a secret location before being transported into the dramatic and futuristic war zone.
Explosions, pyrotechnics, sound effects, cinematic set builds, and experienced actors built up the drama for a theatrical experience like never before.
Halo 4 is a the beginning of a brand new saga set in the Halo universe and is available on Xbox 360 from November 6, 2012.