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Xbox 360 transforms a country to launch Halo 4.
Master Chief pictured outside a Swiss Military Installation on the Liechtenstein border as part of Xbox 360’s Halo 4 launch experience, Tuesday 30thOctober
In anticipation of the launch of Halo 4, Xbox 360 became the only brand to transform the Principality of Liechtenstein, by taking over the countries iconic landmarks.
A 13th century castle as well as a working mine was given the Halo makeover to help launch Halo 4.
On Tuesday 30th October 2012, and for one day only, the mountains and tranquil countryside became a sci-fi battleground of epic proportions.
The landmarks were transformed into a out-of-this-world specticle, inspired by the 46 million copy selling franchise.
Super fans and media from 16 countries were taken to a secret location before being transported into the dramatic and futuristic war zone.
Explosions, pyrotechnics, sound effects, cinematic set builds, and experienced actors built up the drama for a theatrical experience like never before.
Halo 4 is a the beginning of a brand new saga set in the Halo universe and is available on Xbox 360 from November 6, 2012.
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