HE made billions at the box office as the star of the Harry Potter franchise.

But Daniel Radcliffe's latest flick is not proving quite as popular as his wizarding adventures.

And I can understand why.

In one of cinemas more bizarre turn of events, he plays a farting corpse in Swiss Army Man.

Yes you heard that right.

Paul Dano’s character Hank befriends a dead body (Radcliffe) which has washed ashore, and eventually rides it out to sea propelled by the stream of industrial-strength farts emanating from it.

And that's not all.

Radcliffe's post-mortem erection is also used as a compass to point his newfound friend back to civilisation.

It sounds like an extreme version of Castaway.

Swiss Army Man's debut at the Sundance Film Festival in Utah saw dozens of walkouts.

Radcliffe himself describes it as profound and in it's own way it's poignant, but critics say it's juvenile in the extreme.

I think filmmakers the Daniels (Kwan and Scheinert) have been rather clever after being inspired by, you guessed it, a fart joke.

Frankly, the headlines are a dream for them and are sure to attract huge audiences, even if they do walk out unimpressed.

They've certainly achieved notoriety and it's a risk worth taking for Radcliffe, who has nothing to lose and actually seems to nail the bizarre part.

Like it or loathe it, flatulence is funny.

Not just that, the fart is art so it seems.

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