NOTHING says obscene wealth like an Instagram post showing off a multi million pound diamond on each hand.

Or, indeed, a toddler who likes to wear half carat diamond earrings as she follows her mum about town.

But that's the lavish lifestyle of Kim Kardashian West and her brood.

The ultimate reality TV star, famous for being famous, was robbed at gunpoint by masked men who tied her up in the bathroom of a luxury Paris apartment during the city's fashion week this week and stole £8.5 million worth of her jewellery.

I'm not for a moment suggesting, as others have, that the horrendous ordeal she must have gone through was all a publicity stunt for the new series of Keeping Up With The Kardashians, which has been suffering falling ratings.

But she must, at the very least, be thinking it was rather unwise to share every minute detail of her flawless original £1.2 million 15 carat diamond engagement ring and of course its £3.5 million 20 carat recent upgrade to over 81 million followers - and then send her bodyguard to a nightclub with her sisters.

Kim, the daughter of late OJ Simpson lawyer Robert Kardashian, first came to the fore as a friend of Hilton heiress Paris and landed a reality TV show with the rest of her family following the leak of a sex tape.

The world was fascinated by the ostentatious and outlandish lives of a family on the fringes of showbiz who wanted for nothing and whose lives were an orgy of parties, mansions and fast cars.

Nothing was held back from the cameras who followed the break up of her 72 day first marriage to pro basketball player Kris Humphries, cosmetic surgery for all the family and a series of more and more scant outfits on her spectacular figure.

She is a genuine social media phenomenon.

But her love of selfies may now come to an abrupt end because not even £35 million a year for doing very little is worth risking your life for.

It's an interesting conundrum for the social media generation and one I'm sure we haven't heard the last of.

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