Hrithik Roshan has become the brand ambassador for Mattel’s ‘Hot Wheels’ toy cars.

The actor has already shot various commercials and endorsements for the brand in Mumbai earlier this year.

Not content with simply being ‘the face’ of the toy giant, Hrithik attempted to enter the Guinness Book of World Records when he attended the event in India in conjunction with Hot Wheels to launch the world’s largest vending machine.

Hot Wheels and Hrithik combined forces to launch a 25 foot play station called the ‘Hot Wheels Thrill Machine’.

Also this month Hrithik attended the 12th Marrakech International Film Festival in Morocco, as 100 years of Indian cinema was celebrated with viewings of classic films, including a special retrospective screening of Hrithik’s greatest silver screen moments, including Zindagi Na Milegi Dobara, Jodhaa Akbar and Agneepath.

Morocco, which has a vast audience for Indian films, will pay homage to Indian cinema’s greats, with a week-long celebration of the industry’s most iconic, popular and game-changing movies. Hrithik and wife Sussanne walked the red carpet at the opening ceremony on 30th November, as the film festival began with the biggest names in Indian cinema, both past and present, in attendance.

Hrithik and Sussanne also attended the ‘Tribute to Indian Cinema’ segment on 1 December.

Hrithik said: “I was truly delighted and honoured to be at the Marrakech International Film Festival. This is a very special year for Indian cinema, and to see the industry celebrated in this way globally is such a momentous moment for our industry. I’m absolutely humbled that some of my films have been chosen to be screened at the festival. I hope audiences fall in love with the original movies all over again.”