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Hampshire goes Where's Wally crazy
WHAT’S red and white and has been spotted across schools in Hampshire?
No it isn’t Saints kits, it’s Where’s Wally costumes, which have been flying off the shelves as children dress up as fictional characters for World Book Day today.
The character, known for his red and white top, blue jeans and bobble hat has been famous for hiding in pictures in different locations in the Where’s Wally books for more than 25 years.
The children’s books have sold millions and have even sparked a TV series and video games about his travels.
Demand for the red and white costumes has rocketed in Hampshire.
Owner Jane Toppenden, 48, said: “I never expected demand be as mad as this. I ran out of stock and had to place an advance order to prepare for next year.”
Among those joining in the Wally phenomenon is Lisa Warren, deputy head of Highfield primary, who is dressing up as the character herself.
She said: “It’s just fun, he is so instantly recognisable.
“I think kids want to be someone that people will know who they are.”
Meanwhile Iain Lamming, coowner of October Books, said: “Wally has always been a popular children’s book – it’s interactive and gets children into reading before they can even read.”