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WestQuay food in green award
THE food is green – and that is not just the salad.
Its food court has become the first in the world to be honoured for its commitment to being green.
Dining at WestQuay has joined forces with the Sustainable Restaurant Association (SRA) to develop the first-ever sustainability accreditation for food destinations.
It is hoped that the prestigious rating will become a new benchmark of quality for all venues that provide food – a marker that shows the public that the company cares about its impact on the world, whether that is through recycling more, sourcing food more locally and reducing water waste.
The new sustainability rating will now be rolled out to a variety of destinations including other shopping centres, airports, stadiums and stations, as retailers and restaurants increasingly seek to show themselves as responsible businesses.
The SRA has been rating individual restaurant businesses on their sustainability credentials for the past three years as customers demand firms to care more about their impact on the world.
If a business can show that they are sourcing their ingredients more responsibly, using water and energy more efficiently and recycling as much as possible they are awarded a Sustainability Champion rating. The highest rating is three stars following assessments across three main areas, sourcing, environment and society.
WestQuay is the first location to achieve the new Sustainable Restaurant Association Food Destination rating.
They are now working together to get all the individual eateries within the centre to sign up and prove themselves to be green-thinking businesses.
Three brands have already been rated – Tortilla, McDonald’s and Costa – with other catering brands taking up membership of the scheme, and more lined up to complete the rating later this year Peter Cooper, retail portfolio director of WestQuay owner Hammerson, said: “This is a great initiative that will have tangible benefits for us as a landlord and for our restaurateurs.
Not only does it provide us and our restaurants with constant areas of improvement, it also gives our consumers a meaningful benchmark when it comes to dining, and a better understanding of the quality of the product.”
Mark Linehan, managing director of the SRA, added: “By making WestQuay the first food destination rated for its sustainability, Hammerson has demonstrated great market leadership and forward thinking.
“It also shows that the company is responding to consumer demand by requiring operators to not only act responsibly, but to communicate their sustainable behaviour.”
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