Peter Cooper VW advertised a curry-powered car at its Hedge End dealership

A curry-powered car was advertised at Peter Cooper VW in Hedge End

A curry-powered car was advertised at Peter Cooper VW in Hedge End

First published in News

IT WAS an April Fool that put red hot fuel into a Hampshire motoring dealership’s business.

When car dealer Peter Cooper VW advertised their latest curry-powered car outside their Hedge End premises they received a lot of calls from customers interested in a test drive.

Their prank even cooked up a storm on social media site Twitter with Saints legend Matt Le Tissier retweeting the picture.

Dozens of people phoned into the dealership for more information and to test drive the car and everyone who enquired will be put into a draw to win vouchers for a meal at Southampton Indian and Thai restaurants Kuti’s.

Darren Cooper, managing director of Peter Cooper Group, said: “We hope no one was too put out by our April Fool. I think most people guessed as much and everyone we spoke to saw the funny side of it.

“Matt retweeted it which probably got us some of the interest. I think it must have got about half-a-million views on Twitter. It had lots of interaction locally we had customers phoning up saying they liked the story.”

“It’s allowed us to develop our relationship with the community.”

Comments (4)

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3:54pm Thu 3 Apr 14

From the sidelines says...

Echo, prompt as usual.
Echo, prompt as usual. From the sidelines
  • Score: 2

4:02pm Thu 3 Apr 14

massimoosti says...

From the sidelines wrote:
Echo, prompt as usual.
To be fair Peter Coppers have only just fed them the (Free advertising PR stunt) local interest news story.
[quote][p][bold]From the sidelines[/bold] wrote: Echo, prompt as usual.[/p][/quote]To be fair Peter Coppers have only just fed them the (Free advertising PR stunt) local interest news story. massimoosti
  • Score: 2

6:22pm Thu 3 Apr 14

Charlie Bucket says...

massimoosti wrote:
From the sidelines wrote:
Echo, prompt as usual.
To be fair Peter Coppers have only just fed them the (Free advertising PR stunt) local interest news story.
Can I ask, because I'm genuinely curious, why companies who perform PR stunts always get criticised for it? Businesses have every right to gain publicity for themselves, it's called marketing. I'm quite happy for some of that to be in the form of mildly amusing news stories as a refreshing change from having paid advertising rammed down our throats constantly.
[quote][p][bold]massimoosti[/bold] wrote: [quote][p][bold]From the sidelines[/bold] wrote: Echo, prompt as usual.[/p][/quote]To be fair Peter Coppers have only just fed them the (Free advertising PR stunt) local interest news story.[/p][/quote]Can I ask, because I'm genuinely curious, why companies who perform PR stunts always get criticised for it? Businesses have every right to gain publicity for themselves, it's called marketing. I'm quite happy for some of that to be in the form of mildly amusing news stories as a refreshing change from having paid advertising rammed down our throats constantly. Charlie Bucket
  • Score: 0

9:49pm Thu 3 Apr 14

massimoosti says...

Its the Echo being knocked.......for running whatever PR they are sent as news.
Its the Echo being knocked.......for running whatever PR they are sent as news. massimoosti
  • Score: 1

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