AN ELDERLY cyclist who was seriously injured in a crash with a car on a busy Hampshire road has died, police said.

William Logan, 70, from The Crescent, Eastleigh, was left in a serious condition after being in collision with an Audi A3 near Reading Room Lane on the A334 shortly before 1.15pm yesterday.

He was taken to Southampton General Hospital for treatment but has since died.

Police are continuing to appeal for witnesses to the incident and are asking for anyone who saw what happened or the cyclist or car before the collision to contact them.

They are asked to call the Roads Death Investigation Team at Eastleigh Police Station on 101.