UK consumers get 'raw deal' on prices for gadgets

UK consumers get 'raw deal' on prices for gadgets

UK consumers get 'raw deal' on prices for gadgets

First published in News Daily Echo: Photograph of the Author © by

UK consumers are getting a ''raw deal'' by paying significantly more for technology products than US shoppers, a watchdog has reported.

Which? compared the prices, excluding tax, of 13 identical products ranging from televisions and gaming consoles to desktop applications and security software and found UK consumers are paying more than they would in the US.

The price difference of some items, calculated on June 18, ran to hundreds of pounds.

The consumer group found a Samsung television was £402 more expensive in the UK, and an Apple MacBook Pro 13-inch laptop cost £194 more here than in the US.

The Microsoft Xbox One and the Sony PlayStation 4 were both £57 more expensive here.

UK shoppers are also paying ''over the odds'' on digital goods, with a 12-month subscription to the imaging software Adobe Creative Cloud costing £114 more here than in the US.

Microsoft Office Professional digital software cost £236 in the US compared to £325 in the UK, a price difference of £89.

Which? advised consumers to consider buying digital products in-store where possible, as items such as Microsoft Office were sold by the company at a fixed price but physical versions were sold by numerous retailers and more likely to be discounted.

The watchdog has called on manufacturers to ''play fair'' and explain why technology products are more expensive in the UK in comparison with the US.

It is also calling on the Government to raise the current threshold for import duty on goods bought online to the same level as that placed on goods brought back from abroad to allow shoppers to take advantage of cheaper items on sale in the US.

The current threshold for customs duty for technology products bought online from a country outside the EU is currently £135, but travellers can bring home goods worth up to £390 without having to pay duty.

Which? executive director Richard Lloyd said: ''UK consumers are getting a raw deal by paying up to hundreds of pounds more for the same tech products on sale in the US.

''Manufacturers should play fair and explain why consumers are paying more for buying in the UK.''

Comments (3)

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5:25pm Tue 22 Jul 14

forest hump says...

Simple answer: greed by both retailers and Government. That is why the UK is known as "Treasure Island"
Simple answer: greed by both retailers and Government. That is why the UK is known as "Treasure Island" forest hump
  • Score: 0

5:58pm Tue 22 Jul 14

Lone Ranger. says...

UK consumers get a raw deal on most things whether its Energy, Fuel, Consumer goods ..... or straight forward food ...
.
Rip off Britain
UK consumers get a raw deal on most things whether its Energy, Fuel, Consumer goods ..... or straight forward food ... . Rip off Britain Lone Ranger.
  • Score: 1

1:37am Wed 23 Jul 14

forest hump says...

Fuel is the biggest con. 80 pence per litre finds itself in the Governments coffers. Additionally, the roads in the UK are pitiful in places.
Fuel is the biggest con. 80 pence per litre finds itself in the Governments coffers. Additionally, the roads in the UK are pitiful in places. forest hump
  • Score: 0

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