Crowds at the new Next store in Hedge End
Hundreds of people have queued for their first glimpse of a huge retail superstore which has opened this morning.
The second largest Next store in the country opened this morning and at least 200 people were there to grab some early bargains.
The ribbon was cut by children with a cheer from the crowds then shoppers filed in.
Staff were given a final minute pep talk before the doors opened.
The store has a number of departments including homeware, men and women's clothing and a garden centre.
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