Bosses at the Swan Centre in Eastleigh say they are in talks to bring in a 'major high street name'

Eastleigh MP Mike Thornton and Mayor and Mayoress Tony and Janice Noyce celebrate the Swan Centre anniversary with accounts manager Andrea Williamson and operations manager John Parker

Eastleigh MP Mike Thornton and Mayor and Mayoress Tony and Janice Noyce celebrate the Swan Centre anniversary with accounts manager Andrea Williamson and operations manager John Parker

First published in News Daily Echo: Photograph of the Author by , Senior Reporter

A HAMPSHIRE shopping centre is in talks to bring in a major fashion store creating 30 new jobs, the Daily Echo can exclusively reveal.

Eastleigh’s Swan Centre has announced that it is looking to shake-up the current layout of the site to accommodate the major high street fashion name.

The boost comes as the shopping centre celebrated its 25th anniversary over the weekend, with hundreds flocking to enjoy the milestone celebrations.

Daily Echo:

Alfie and Jacob Small enjoy seeing a Lotus Formula One car at the Swan Centre celebrations

Centre bosses were not willing to reveal the name of the fashion store only saying that it is a “major high street name”.

They did reveal however that negotiations were at an “advanced stage” and could be completed in the next few weeks, bringing with it 30 full-time and part-time jobs.

Discussions with the major fashion store are for a 1,800 square metre unit, which would make it twice the size of the centre’s TK Maxx store.

A spokesman explained that due to the size of store demanded by the fashion store, the centre would need to change things around and relocate current tenants to accommodate their needs.

He said: “Like any major change there will be significant building work to prepare for this new store after which there will be the need to shop fit and stock the unit.

“We will be keeping disruption to a minimum and ask visitors to the Swan to be patient while these important improvements to the centre are put in place."

The spokesman added that the recent addition of the leisure complex, which includes restaurants, a bowling alley and Vue cinema, had made Eastleigh a more attractive prospect for investment.

“It’s part of the centre’s commitment to maintaining its position in the market place,” he said.

“Eastleigh is obviously an attractive market to people and that’s clearly demonstrated by the enthusiasm that national restaurant chains and cinemas have had coming in.

“What we’re seeing now is that interest is also out there in retail.

“The job the Swan Centre has to do is make sure we have got the sort of space and positions that they need.”

As it looks to the future hundreds of shoppers helped the Swan celebrate its past 25 years in business on Saturday.

Daily Echo:

Children enjoy the Swan Centre celebrations with the O2 mascot

Eastleigh MP Mike Thornton joined Mayor Tony Noyce to mark the milestone and shoppers enjoyed a number of free activities, including the chance to meet a Dalek, try out an F1 simulator and show off their Lego building skills.

Andrea Williamson, The Swan Centre’s marketing manager , added: “We are looking forward to making the Swan Centre an even better place to shop, work, eat and relax as we embrace many exciting improvements and changes moving forward into the next 25 years.”

Comments (23)

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6:34am Mon 18 Aug 14

countrywench says...

This is good news hopefully ..
Anyone who can spill the beans on who this huge name will be ?
The centre is about to lose another big name in retail in September . Evans is closing down , and that has been there for many many years ..
Well , at least you can be sure of one thing in Eastleigh ..if your in need of a coffee then you have plenty of choice !
This is good news hopefully .. Anyone who can spill the beans on who this huge name will be ? The centre is about to lose another big name in retail in September . Evans is closing down , and that has been there for many many years .. Well , at least you can be sure of one thing in Eastleigh ..if your in need of a coffee then you have plenty of choice ! countrywench
  • Score: 19

7:06am Mon 18 Aug 14

Goldencat says...

As there appears to be shops leaving the Swan centre weekly at the moment, let's hope whoever arrives there can be encouraged to stay.
As there appears to be shops leaving the Swan centre weekly at the moment, let's hope whoever arrives there can be encouraged to stay. Goldencat
  • Score: 13

8:06am Mon 18 Aug 14

knighton007 says...

yes I agree with you all, we visited eastleigh 2 weeks ago and all there are is charity shops ,1 men's (burton's) shop and as for tkmax that is a joke . it is the same as woolston charity shop after charity shops. and take away food shops.
yes I agree with you all, we visited eastleigh 2 weeks ago and all there are is charity shops ,1 men's (burton's) shop and as for tkmax that is a joke . it is the same as woolston charity shop after charity shops. and take away food shops. knighton007
  • Score: -3

8:44am Mon 18 Aug 14

Kirsty666 says...

A major fashion high street name likely to be primark or around that type of level as I doubt it will be someone like hollister
A major fashion high street name likely to be primark or around that type of level as I doubt it will be someone like hollister Kirsty666
  • Score: 15

8:53am Mon 18 Aug 14

jonnyx says...

H&m? But at twice the size of tk maxx it hard to see as that sort of size would usually be reserved for a 'flagship store'. A shame waterstones recently left.
H&m? But at twice the size of tk maxx it hard to see as that sort of size would usually be reserved for a 'flagship store'. A shame waterstones recently left. jonnyx
  • Score: 9

8:55am Mon 18 Aug 14

Big Mac says...

Agree, Primark fits the profile. That'll give the pound shops a run for their money.
Agree, Primark fits the profile. That'll give the pound shops a run for their money. Big Mac
  • Score: 8

9:14am Mon 18 Aug 14

Mr E says...

If the Swan Center is going to survive it needs to charge significantly less for parking than its main competitors like West Quay in Southampton.
If the Swan Center is going to survive it needs to charge significantly less for parking than its main competitors like West Quay in Southampton. Mr E
  • Score: 26

9:25am Mon 18 Aug 14

massimoosti says...

Eastleigh will die a death if they don't address the greedy parking fees they've adopted.
Eastleigh will die a death if they don't address the greedy parking fees they've adopted. massimoosti
  • Score: 33

10:18am Mon 18 Aug 14

excusemoi says...

knighton007 wrote:
yes I agree with you all, we visited eastleigh 2 weeks ago and all there are is charity shops ,1 men's (burton's) shop and as for tkmax that is a joke . it is the same as woolston charity shop after charity shops. and take away food shops.
TK Max is an upmarket charity shop. Up to 60% off? They're having a laugh.
Most of the stuff is naff or faulty.
The new store will be a low cost one like Primark or an outlet like M and S, as Eastleigh people won't pay John Lewis prices!
Red thumbs go go go... lol
[quote][p][bold]knighton007[/bold] wrote: yes I agree with you all, we visited eastleigh 2 weeks ago and all there are is charity shops ,1 men's (burton's) shop and as for tkmax that is a joke . it is the same as woolston charity shop after charity shops. and take away food shops.[/p][/quote]TK Max is an upmarket charity shop. Up to 60% off? They're having a laugh. Most of the stuff is naff or faulty. The new store will be a low cost one like Primark or an outlet like M and S, as Eastleigh people won't pay John Lewis prices! Red thumbs go go go... lol excusemoi
  • Score: 5

10:53am Mon 18 Aug 14

camerajuan says...

excusemoi wrote:
knighton007 wrote:
yes I agree with you all, we visited eastleigh 2 weeks ago and all there are is charity shops ,1 men's (burton's) shop and as for tkmax that is a joke . it is the same as woolston charity shop after charity shops. and take away food shops.
TK Max is an upmarket charity shop. Up to 60% off? They're having a laugh.
Most of the stuff is naff or faulty.
The new store will be a low cost one like Primark or an outlet like M and S, as Eastleigh people won't pay John Lewis prices!
Red thumbs go go go... lol
How many times have you shopped there? "Most" of it is naff or faulty? Definitely an exaggeration there. Spend some time looking through it - don't buy it if you think it's naff! You'll find something you like I guarantee you. Brilliant for casual and holiday tees, sports gear, jeans, shorts, underwear and if you're lucky - trainers. All at better prices than anywhere else.
[quote][p][bold]excusemoi[/bold] wrote: [quote][p][bold]knighton007[/bold] wrote: yes I agree with you all, we visited eastleigh 2 weeks ago and all there are is charity shops ,1 men's (burton's) shop and as for tkmax that is a joke . it is the same as woolston charity shop after charity shops. and take away food shops.[/p][/quote]TK Max is an upmarket charity shop. Up to 60% off? They're having a laugh. Most of the stuff is naff or faulty. The new store will be a low cost one like Primark or an outlet like M and S, as Eastleigh people won't pay John Lewis prices! Red thumbs go go go... lol[/p][/quote]How many times have you shopped there? "Most" of it is naff or faulty? Definitely an exaggeration there. Spend some time looking through it - don't buy it if you think it's naff! You'll find something you like I guarantee you. Brilliant for casual and holiday tees, sports gear, jeans, shorts, underwear and if you're lucky - trainers. All at better prices than anywhere else. camerajuan
  • Score: 7

11:16am Mon 18 Aug 14

lillylooper says...

camerajuan wrote:
excusemoi wrote:
knighton007 wrote:
yes I agree with you all, we visited eastleigh 2 weeks ago and all there are is charity shops ,1 men's (burton's) shop and as for tkmax that is a joke . it is the same as woolston charity shop after charity shops. and take away food shops.
TK Max is an upmarket charity shop. Up to 60% off? They're having a laugh.
Most of the stuff is naff or faulty.
The new store will be a low cost one like Primark or an outlet like M and S, as Eastleigh people won't pay John Lewis prices!
Red thumbs go go go... lol
How many times have you shopped there? "Most" of it is naff or faulty? Definitely an exaggeration there. Spend some time looking through it - don't buy it if you think it's naff! You'll find something you like I guarantee you. Brilliant for casual and holiday tees, sports gear, jeans, shorts, underwear and if you're lucky - trainers. All at better prices than anywhere else.
its about time eastleigh borough council took their heads of the sand and realized that parking charges are going to be the death nail of eastleigh town center shopping .
[quote][p][bold]camerajuan[/bold] wrote: [quote][p][bold]excusemoi[/bold] wrote: [quote][p][bold]knighton007[/bold] wrote: yes I agree with you all, we visited eastleigh 2 weeks ago and all there are is charity shops ,1 men's (burton's) shop and as for tkmax that is a joke . it is the same as woolston charity shop after charity shops. and take away food shops.[/p][/quote]TK Max is an upmarket charity shop. Up to 60% off? They're having a laugh. Most of the stuff is naff or faulty. The new store will be a low cost one like Primark or an outlet like M and S, as Eastleigh people won't pay John Lewis prices! Red thumbs go go go... lol[/p][/quote]How many times have you shopped there? "Most" of it is naff or faulty? Definitely an exaggeration there. Spend some time looking through it - don't buy it if you think it's naff! You'll find something you like I guarantee you. Brilliant for casual and holiday tees, sports gear, jeans, shorts, underwear and if you're lucky - trainers. All at better prices than anywhere else.[/p][/quote]its about time eastleigh borough council took their heads of the sand and realized that parking charges are going to be the death nail of eastleigh town center shopping . lillylooper
  • Score: 16

12:05pm Mon 18 Aug 14

one in a million says...

Oh that's what Mike Thornton has been up to....

Sorry it'll take a lot more than this news to brave the gridlock, pay extortionate parking fees and breathe in the atmosphere of cigarettes and chip fat to venture into Eastleigh.

Better to bulldoze the place and build on it rather than destroy the countryside which Thornton and his fib dem pals seem to determined to do.

Its not know as "Beastleigh" Eastleigh for nothing....
Oh that's what Mike Thornton has been up to.... Sorry it'll take a lot more than this news to brave the gridlock, pay extortionate parking fees and breathe in the atmosphere of cigarettes and chip fat to venture into Eastleigh. Better to bulldoze the place and build on it rather than destroy the countryside which Thornton and his fib dem pals seem to determined to do. Its not know as "Beastleigh" Eastleigh for nothing.... one in a million
  • Score: 5

12:48pm Mon 18 Aug 14

southy says...

30 new jobs at what cost to other jobs that will be lost else where
30 new jobs at what cost to other jobs that will be lost else where southy
  • Score: -4

1:15pm Mon 18 Aug 14

Big Mac says...

TKMaxx has a very good businees model – not just here but in Germany and Poland too. If you're prepared to search though the stock lines – which are constantly updated - then there are some very good deals on offer.
Matbe ist is asking too much of some folk to think beyond Poundland.
TKMaxx has a very good businees model – not just here but in Germany and Poland too. If you're prepared to search though the stock lines – which are constantly updated - then there are some very good deals on offer. Matbe ist is asking too much of some folk to think beyond Poundland. Big Mac
  • Score: 4

4:35pm Mon 18 Aug 14

Lone Ranger. says...

Peacocks or BHS or Topshop
Peacocks or BHS or Topshop Lone Ranger.
  • Score: 2

8:11pm Mon 18 Aug 14

RealTalkSouthampton says...

I really hope this is a boost for the swan centre. Also people should stop comparing it to west quay. It only shows you don't spend enough time outside the m27. Effectively the swan centre is like a Shirley high street under a roof.
The main problem with Eastleigh is that the town centre is small and the rest of the borough is scattered randomly. Take burlesdon as an example, would residences in that part of the borough travel all the way to Eastleigh town centre or would they go to Bitterne instead. Eastleigh like Totton is an overspill of Southampton. It would make sense it these areas and the waterside were under Southampton city control. I'm not saying that scc is perfect but they have better expertise, experience at these size projects. it’s about time people look forward rather than backwards, we have outgrown our Victorian boundaries and all the progressive areas of the country like Manchester, Bristol and (Brighton/hove) have all their urbanised areas under a single council. I say because Southampton on its own is just a little bit too small to be on par with Manchester, Leeds, Bristol etc. but with the surrounding boroughs and with integrated planning. We could then be looked at as a city that could host things like the common wealth games, have international flights etc...
All i'm saying is that this neck of the woods has so much potential but we have to take down the ivory towers!
I really hope this is a boost for the swan centre. Also people should stop comparing it to west quay. It only shows you don't spend enough time outside the m27. Effectively the swan centre is like a Shirley high street under a roof. The main problem with Eastleigh is that the town centre is small and the rest of the borough is scattered randomly. Take burlesdon as an example, would residences in that part of the borough travel all the way to Eastleigh town centre or would they go to Bitterne instead. Eastleigh like Totton is an overspill of Southampton. It would make sense it these areas and the waterside were under Southampton city control. I'm not saying that scc is perfect but they have better expertise, experience at these size projects. it’s about time people look forward rather than backwards, we have outgrown our Victorian boundaries and all the progressive areas of the country like Manchester, Bristol and (Brighton/hove) have all their urbanised areas under a single council. I say because Southampton on its own is just a little bit too small to be on par with Manchester, Leeds, Bristol etc. but with the surrounding boroughs and with integrated planning. We could then be looked at as a city that could host things like the common wealth games, have international flights etc... All i'm saying is that this neck of the woods has so much potential but we have to take down the ivory towers! RealTalkSouthampton
  • Score: 1

10:07pm Mon 18 Aug 14

sarfhamton says...

Bring back Gary to Burtons!
Bring back Gary to Burtons! sarfhamton
  • Score: 6

12:16am Tue 19 Aug 14

brad2101 says...

http://www.eastleigh
.gov.uk/the-council/
news/ms-for-eastleig
h-town-centre.aspx
http://www.eastleigh .gov.uk/the-council/ news/ms-for-eastleig h-town-centre.aspx brad2101
  • Score: 0

12:17am Tue 19 Aug 14

brad2101 says...

It's m & s foods
http://www.eastleigh
.gov.uk/the-council/
news/ms-for-eastleig
h-town-centre.aspx
It's m & s foods http://www.eastleigh .gov.uk/the-council/ news/ms-for-eastleig h-town-centre.aspx brad2101
  • Score: 2

6:09am Tue 19 Aug 14

vaperfan says...

I understood M&S are going to build up at the car park between Lidl and the Plumb centre rather than the Swan centre.

There is the 99pstores and poundland so maybe its one of their rivals like Poundworld as these are nice high quality shops...
I understood M&S are going to build up at the car park between Lidl and the Plumb centre rather than the Swan centre. There is the 99pstores and poundland so maybe its one of their rivals like Poundworld as these are nice high quality shops... vaperfan
  • Score: 3

9:25am Tue 19 Aug 14

thesouth says...

excusemoi wrote:
knighton007 wrote:
yes I agree with you all, we visited eastleigh 2 weeks ago and all there are is charity shops ,1 men's (burton's) shop and as for tkmax that is a joke . it is the same as woolston charity shop after charity shops. and take away food shops.
TK Max is an upmarket charity shop. Up to 60% off? They're having a laugh.
Most of the stuff is naff or faulty.
The new store will be a low cost one like Primark or an outlet like M and S, as Eastleigh people won't pay John Lewis prices!
Red thumbs go go go... lol
Eastleigh people won't pay john Lewis prices? So I take it by this you think only people living next to JL in west quay shop there the ?? Strange point of view
[quote][p][bold]excusemoi[/bold] wrote: [quote][p][bold]knighton007[/bold] wrote: yes I agree with you all, we visited eastleigh 2 weeks ago and all there are is charity shops ,1 men's (burton's) shop and as for tkmax that is a joke . it is the same as woolston charity shop after charity shops. and take away food shops.[/p][/quote]TK Max is an upmarket charity shop. Up to 60% off? They're having a laugh. Most of the stuff is naff or faulty. The new store will be a low cost one like Primark or an outlet like M and S, as Eastleigh people won't pay John Lewis prices! Red thumbs go go go... lol[/p][/quote]Eastleigh people won't pay john Lewis prices? So I take it by this you think only people living next to JL in west quay shop there the ?? Strange point of view thesouth
  • Score: 1

4:39pm Tue 19 Aug 14

forest hump says...

southy wrote:
30 new jobs at what cost to other jobs that will be lost else where
Your logic continues to be twisted. Unless they are headhunting their employees how the hell will it cost other jobs?? Why are you so negative? Why do you hate any form of development? Why do you talk so much Sh!i?
[quote][p][bold]southy[/bold] wrote: 30 new jobs at what cost to other jobs that will be lost else where[/p][/quote]Your logic continues to be twisted. Unless they are headhunting their employees how the hell will it cost other jobs?? Why are you so negative? Why do you hate any form of development? Why do you talk so much Sh!i? forest hump
  • Score: 0

3:37pm Thu 28 Aug 14

DipSCM says...

The problem with Eastleigh is EBC and especially the LibDems who control the town. Parking from carparks is used to subsidies council tax (on street parking cannot be used for this, hence the free time). Unfortunately the car park at the Swan Center brings in about A quarter of a million pa, so the tenants cinema, restaurants etc, as does the town suffer from poor political thinking!
The problem with Eastleigh is EBC and especially the LibDems who control the town. Parking from carparks is used to subsidies council tax (on street parking cannot be used for this, hence the free time). Unfortunately the car park at the Swan Center brings in about A quarter of a million pa, so the tenants cinema, restaurants etc, as does the town suffer from poor political thinking! DipSCM
  • Score: 1

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