Jess Lovelock accidentally flashed her breasts while attempting the ice bucket challenge

Jess Lovelock's ice bucket challenge did not go exactly to plan

Jess Lovelock's ice bucket challenge did not go exactly to plan

First published in News
Last updated
Daily Echo: Photograph of the Author by , Senior Features Writer

THIS is the cringe-worthy moment when an ice bucket charity challenge went badly wrong.

Jess Lovelock made a boob of her home video when she accidentally flashed her breasts as she tipped a massive bucket of water over her head.

The footage begins well with the 34-year-old dressed in gym shorts and a crop top putting her thumbs up to the camera and grinning after she’s thanked her niece before enthusiastically listing her nominations.

But as Jess, below, manager of M&Co in Romsey, swings to lift the large bucket of iced water over her head, viewers get more than they bargained for.

Her small pink top flies down with the water, revealing her breasts. She looks mortified as she quickly grabs the bucket in a desperate bid to cover her modesty.

Despite the embarrassing footage, Jess said she decided to post it online anyway in the name of charity.

She said: “I was genuinely unsure about posting it but then I just thought ‘why not, charity is a good reason’. It’s doing what it was supposed to, raising awareness and money. I’m still laughing at it myself.”

Daily Echo:

Jess Lovelock

Comments (31)

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9:00am Fri 29 Aug 14

StopMoaningPeople says...

Hehehehehehe yum yum
Hehehehehehe yum yum StopMoaningPeople
  • Score: 1

9:26am Fri 29 Aug 14

eurogordi says...

Again, I am VERY bored with this ice bucket challenge and do not really see how this is news other than self-publicity for the person named. Bah Humbug and it's not even Christmas!!
Again, I am VERY bored with this ice bucket challenge and do not really see how this is news other than self-publicity for the person named. Bah Humbug and it's not even Christmas!! eurogordi
  • Score: 73

10:11am Fri 29 Aug 14

saintsfan76 says...

Quite a lot of these videos of women making a boob of themselves when everything goes t.ts up after the ice bucket challenge. Hope she raised lots of money.
Quite a lot of these videos of women making a boob of themselves when everything goes t.ts up after the ice bucket challenge. Hope she raised lots of money. saintsfan76
  • Score: 8

10:25am Fri 29 Aug 14

saintsfan76 says...

With a bit of forethought on what might have happened wearing a cropped top what she should have done was attach two stickers to each boob with pleaseon one and donate written on the other.
With a bit of forethought on what might have happened wearing a cropped top what she should have done was attach two stickers to each boob with pleaseon one and donate written on the other. saintsfan76
  • Score: 12

10:27am Fri 29 Aug 14

Looneymumof2 says...

With all the negativity in the news recently, this is a refreshingly light hearted piece to put a smile on our faces! How can it be disgraceful when it was purely accidental?

The ice bucket challenge may be boring for some however, take a moment out of your moaning to think as to why this is being done? If you knew somebody with this awful disease, you would be grateful for the awareness and donations that are being raised.
With all the negativity in the news recently, this is a refreshingly light hearted piece to put a smile on our faces! How can it be disgraceful when it was purely accidental? The ice bucket challenge may be boring for some however, take a moment out of your moaning to think as to why this is being done? If you knew somebody with this awful disease, you would be grateful for the awareness and donations that are being raised. Looneymumof2
  • Score: 15

11:10am Fri 29 Aug 14

camerajuan says...

eurogordi wrote:
Again, I am VERY bored with this ice bucket challenge and do not really see how this is news other than self-publicity for the person named. Bah Humbug and it's not even Christmas!!
Bored of something?

Don't voluntarily click onto stories about it.

Logic, by Camerajuan.
[quote][p][bold]eurogordi[/bold] wrote: Again, I am VERY bored with this ice bucket challenge and do not really see how this is news other than self-publicity for the person named. Bah Humbug and it's not even Christmas!![/p][/quote]Bored of something? Don't voluntarily click onto stories about it. Logic, by Camerajuan. camerajuan
  • Score: 8

11:51am Fri 29 Aug 14

Brite Spark says...

Maybe ISIS should do an ice bucket challenge video, maybe nominate some punter in an orange jump suit then film it, it would at least show that they have a sense of humour.
Maybe ISIS should do an ice bucket challenge video, maybe nominate some punter in an orange jump suit then film it, it would at least show that they have a sense of humour. Brite Spark
  • Score: -6

12:35pm Fri 29 Aug 14

sarfhamton says...

Any chance of any news today?
Any chance of any news today? sarfhamton
  • Score: 27

12:37pm Fri 29 Aug 14

riverbanks says...

Well that was dissapointing, I watched a 40 second advert and didnt even see any boobs.
Well that was dissapointing, I watched a 40 second advert and didnt even see any boobs. riverbanks
  • Score: 80

12:42pm Fri 29 Aug 14

StopMoaningPeople says...

riverbanks wrote:
Well that was dissapointing, I watched a 40 second advert and didnt even see any boobs.
Plenty of boobs elsewhere on the internet though ;);)
[quote][p][bold]riverbanks[/bold] wrote: Well that was dissapointing, I watched a 40 second advert and didnt even see any boobs.[/p][/quote]Plenty of boobs elsewhere on the internet though ;);) StopMoaningPeople
  • Score: -9

12:54pm Fri 29 Aug 14

lowe esteem says...

Tried this meself, in me shorts, was unable to raise much though...
Tried this meself, in me shorts, was unable to raise much though... lowe esteem
  • Score: 9

1:13pm Fri 29 Aug 14

Brite Spark says...

Did she accidentally remove her top before this staged event as well? Attention seeker.
Did she accidentally remove her top before this staged event as well? Attention seeker. Brite Spark
  • Score: 19

1:16pm Fri 29 Aug 14

No one cares what you think says...

The things people do to get their 15 minutes of fame. Where was the ice? probably sold out at the supermarket!
The things people do to get their 15 minutes of fame. Where was the ice? probably sold out at the supermarket! No one cares what you think
  • Score: 16

1:27pm Fri 29 Aug 14

IronLady2010 says...

StopMoaningPeople wrote:
riverbanks wrote:
Well that was dissapointing, I watched a 40 second advert and didnt even see any boobs.
Plenty of boobs elsewhere on the internet though ;);)
Yes, there's a big t1t on here!
[quote][p][bold]StopMoaningPeople[/bold] wrote: [quote][p][bold]riverbanks[/bold] wrote: Well that was dissapointing, I watched a 40 second advert and didnt even see any boobs.[/p][/quote]Plenty of boobs elsewhere on the internet though ;);)[/p][/quote]Yes, there's a big t1t on here! IronLady2010
  • Score: -6

2:57pm Fri 29 Aug 14

Quentin Heslop says...

In other news, African children walk for hours to collect contaminated water to drink.
In other news, African children walk for hours to collect contaminated water to drink. Quentin Heslop
  • Score: 28

3:02pm Fri 29 Aug 14

Jesus_02 says...

StopMoaningPeople wrote:
Hehehehehehe yum yum
The artical is innane - this comment has somehow tickled me beyon belief!
[quote][p][bold]StopMoaningPeople[/bold] wrote: Hehehehehehe yum yum[/p][/quote]The artical is innane - this comment has somehow tickled me beyon belief! Jesus_02
  • Score: -6

3:05pm Fri 29 Aug 14

Jesus_02 says...

Quentin Heslop wrote:
In other news, African children walk for hours to collect contaminated water to drink.
Well at least it has provided a platform for you to make this point (which I have further repeated) amazing this internet business! :)
[quote][p][bold]Quentin Heslop[/bold] wrote: In other news, African children walk for hours to collect contaminated water to drink.[/p][/quote]Well at least it has provided a platform for you to make this point (which I have further repeated) amazing this internet business! :) Jesus_02
  • Score: 8

3:47pm Fri 29 Aug 14

Zexagon says...

Jesus_02 wrote:
Quentin Heslop wrote:
In other news, African children walk for hours to collect contaminated water to drink.
Well at least it has provided a platform for you to make this point (which I have further repeated) amazing this internet business! :)
You think they'd move closer to where the water is
[quote][p][bold]Jesus_02[/bold] wrote: [quote][p][bold]Quentin Heslop[/bold] wrote: In other news, African children walk for hours to collect contaminated water to drink.[/p][/quote]Well at least it has provided a platform for you to make this point (which I have further repeated) amazing this internet business! :)[/p][/quote]You think they'd move closer to where the water is Zexagon
  • Score: 2

4:15pm Fri 29 Aug 14

Rank Xerox says...

Attention seeker. She new what she was doing wearing that top. BORING!!
Attention seeker. She new what she was doing wearing that top. BORING!! Rank Xerox
  • Score: 14

4:39pm Fri 29 Aug 14

camerajuan says...

Quentin Heslop wrote:
In other news, African children walk for hours to collect contaminated water to drink.
Which was not caused by, nor can it be saved by, people doing this challenge so why the fuss?
[quote][p][bold]Quentin Heslop[/bold] wrote: In other news, African children walk for hours to collect contaminated water to drink.[/p][/quote]Which was not caused by, nor can it be saved by, people doing this challenge so why the fuss? camerajuan
  • Score: -3

5:15pm Fri 29 Aug 14

Quentin Heslop says...

camerajuan wrote:
Quentin Heslop wrote:
In other news, African children walk for hours to collect contaminated water to drink.
Which was not caused by, nor can it be saved by, people doing this challenge so why the fuss?
Excellent point. Nothing is caused by or saved by this challenge other than wasting a precious commodity. If you want to give to charity get your cheque book out.
[quote][p][bold]camerajuan[/bold] wrote: [quote][p][bold]Quentin Heslop[/bold] wrote: In other news, African children walk for hours to collect contaminated water to drink.[/p][/quote]Which was not caused by, nor can it be saved by, people doing this challenge so why the fuss?[/p][/quote]Excellent point. Nothing is caused by or saved by this challenge other than wasting a precious commodity. If you want to give to charity get your cheque book out. Quentin Heslop
  • Score: 6

5:34pm Fri 29 Aug 14

halibutjackson says...

Jesus_02 wrote:
Quentin Heslop wrote: In other news, African children walk for hours to collect contaminated water to drink.
Well at least it has provided a platform for you to make this point (which I have further repeated) amazing this internet business! :)
Whenever i read your posts Jesus_02 my brain automatically gives them a sarcastic tone. The brain is a weird thing.

Anyway, would be nice if whenever the echo ran a story about a chairty, they then donated a slice of the ad revenue raised by people clicking on that story, to the charity.
[quote][p][bold]Jesus_02[/bold] wrote: [quote][p][bold]Quentin Heslop[/bold] wrote: In other news, African children walk for hours to collect contaminated water to drink.[/p][/quote]Well at least it has provided a platform for you to make this point (which I have further repeated) amazing this internet business! :)[/p][/quote]Whenever i read your posts Jesus_02 my brain automatically gives them a sarcastic tone. The brain is a weird thing. Anyway, would be nice if whenever the echo ran a story about a chairty, they then donated a slice of the ad revenue raised by people clicking on that story, to the charity. halibutjackson
  • Score: 8

8:35pm Fri 29 Aug 14

Kirsty666 says...

Brite Spark wrote:
Maybe ISIS should do an ice bucket challenge video, maybe nominate some punter in an orange jump suit then film it, it would at least show that they have a sense of humour.
That's not even funny with the current situation with everything after James Foley may he rest in peace. Such a disgraceful disrespectful comment!
[quote][p][bold]Brite Spark[/bold] wrote: Maybe ISIS should do an ice bucket challenge video, maybe nominate some punter in an orange jump suit then film it, it would at least show that they have a sense of humour.[/p][/quote]That's not even funny with the current situation with everything after James Foley may he rest in peace. Such a disgraceful disrespectful comment! Kirsty666
  • Score: 7

11:30pm Fri 29 Aug 14

old buffer says...

Brite Spark wrote:
Maybe ISIS should do an ice bucket challenge video, maybe nominate some punter in an orange jump suit then film it, it would at least show that they have a sense of humour.
On the strength of this offering, there's nothing very 'brite' about you, chum.
[quote][p][bold]Brite Spark[/bold] wrote: Maybe ISIS should do an ice bucket challenge video, maybe nominate some punter in an orange jump suit then film it, it would at least show that they have a sense of humour.[/p][/quote]On the strength of this offering, there's nothing very 'brite' about you, chum. old buffer
  • Score: 14

5:54am Sat 30 Aug 14

mickey01 says...

they look a bit pail to me
they look a bit pail to me mickey01
  • Score: 4

8:24am Sat 30 Aug 14

excusemoi says...

I know this ice bucket challenge is for an excellent cause, but it certainly brings out all the attention seekers.
I know this ice bucket challenge is for an excellent cause, but it certainly brings out all the attention seekers. excusemoi
  • Score: 8

8:54am Sat 30 Aug 14

oooarrr says...

Good job DE put that bucket in front at the crucial moment, otherwise I may have seen her boobs..Oh,no, wait, that's why I watched it in the first place..****!
Good job DE put that bucket in front at the crucial moment, otherwise I may have seen her boobs..Oh,no, wait, that's why I watched it in the first place..****! oooarrr
  • Score: 10

8:57am Sat 30 Aug 14

mickey01 says...

its good to keep abreast of the news
its good to keep abreast of the news mickey01
  • Score: 3

9:01am Sat 30 Aug 14

oooarrr says...

oooarrr wrote:
Good job DE put that bucket in front at the crucial moment, otherwise I may have seen her boobs..Oh,no, wait, that's why I watched it in the first place..****!
I would just like to point out that the terrible swear word that the DE system chose to blank out contained nothing more than the letters "d" and "a" and "m" and "n" and not **** which is what you thought i'd said!
[quote][p][bold]oooarrr[/bold] wrote: Good job DE put that bucket in front at the crucial moment, otherwise I may have seen her boobs..Oh,no, wait, that's why I watched it in the first place..****![/p][/quote]I would just like to point out that the terrible swear word that the DE system chose to blank out contained nothing more than the letters "d" and "a" and "m" and "n" and not **** which is what you thought i'd said! oooarrr
  • Score: 7

5:47pm Sat 30 Aug 14

PaddyDucks says...

Who cares what anyone says...'She's HOT'
Who cares what anyone says...'She's HOT' PaddyDucks
  • Score: 4

11:51am Mon 1 Sep 14

lowe esteem says...

Quentin Heslop wrote:
camerajuan wrote:
Quentin Heslop wrote:
In other news, African children walk for hours to collect contaminated water to drink.
Which was not caused by, nor can it be saved by, people doing this challenge so why the fuss?
Excellent point. Nothing is caused by or saved by this challenge other than wasting a precious commodity. If you want to give to charity get your cheque book out.
I do, do you?
[quote][p][bold]Quentin Heslop[/bold] wrote: [quote][p][bold]camerajuan[/bold] wrote: [quote][p][bold]Quentin Heslop[/bold] wrote: In other news, African children walk for hours to collect contaminated water to drink.[/p][/quote]Which was not caused by, nor can it be saved by, people doing this challenge so why the fuss?[/p][/quote]Excellent point. Nothing is caused by or saved by this challenge other than wasting a precious commodity. If you want to give to charity get your cheque book out.[/p][/quote]I do, do you? lowe esteem
  • Score: 0
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