A CRUISE line company has seen off competition from international firms to sail away with an award for the fifth year in a row.

Fred Olsen Cruise Lines, which operates routes from Southampton, scooped the Group Leisure Awards ‘Best Cruise Line’ gong at a presentation in Birmingham.

The company triumphed ahead of Norwegian Cruise Lines, Saga Cruises and Viking River Cruises to take the award, which was established in 1997.