A CYCLIST has died following a crash on a main road in Hampshire.

The 20-year-old male was rushed to hospital following the incident on Thursday, with a serious head injury.

Police have today confirmed that the cyclist died in hospital on Friday.

Both the car - a white Citroen C3 - and bike were travelling south close to Hoad's Hill, near Wickham, when the collision happened around 11.15am on Thursday.

Police are investigating the exact circumstances of the collision and officers are appealing for any witnesses to come forward.

Anyone who saw either the car or bike shortly beforehand, or what happened, is asked to contact the Serious Collision Investigation Unit on 101 quoting Operation Feline or via the Hampshire Constabulary website.

Information can also be left anonymously via the Crimestoppers charity on 0800 555111.