HUNDREDS of people crowded to Southampton to admire one of the most festive signs.

The iconic Coca-Cola truck has brought its festive atmosphere to the Guildhall Square and is entertaining people old and young with seasonal music and free drinks.

People from all over the south came to town to admire the traditional red and white truck and take pictures with it.

James Willett took this incredible video showing the popularity of the Christmas truck.

Familes took their children to enjoy the festive atmosphere and see the truck that catches their attention on TV reminding everyone that holidays are coming.

Sue Wigley, 56, from Basingstoke came to Southampton to make her daughter Amanda live her dream and take a picture with the iconic symbol.

She said:"Amanda has always wanted to see the Coca-Cola truck and now that it is in Southampton we decided to come down.

"We will take pictures and have a free bottle of Coke".

VIDEO: Reader Emma Townley took this video of the queue snaking around the city centre to greet the Coca-Cola truck

The square is buzzing with children singing Christmas songs and exciting parents eager to make lovely memories and enjoy the atmosphere just few weeks before Christmas.

The truck will keep.entertaing people until 9pm tonight with lights projection later in the afternoon.

Did you go and see the truck? Send your pictures to picdesk@dailyecho.co.uk.