Mums in Southampton are set to be treated to the cheapest Mother’s Day in the UK, if new figures are to be believed.

According to an Optus Digital survey of 1,000 people, the city tops Bournemouth in having the most people searching for cheap gifts.

45% of mums will also not get a visit from their children today and almost half of all men never tell their mum they love them, say Optus Digital.

The digital marketing agency carried out the survey across the UK, looking at the 20 biggest cities, and ranked them from meanest to slightly more generous.

Terms including ‘cheap Mother’s Day gifts’, ‘free Mother’s Day gifts’ and ‘Mother’s Day gifts under £10’ were all included in the survey.

Chris Simmance, from Optus Digital said: “From our online research, it looks like we’re a bit neglectful of the most important women in our lives.

“Hopefully these findings will act as a bit of a wakeup call. You only get one mum, so you’d better make her feel special!”