A HAMPSHIRE recycling and waste management business has taken on board a new road safety initiative.

Raymond Brown has shown its commitment the Project Pictogram road safety initiative as it repaints its fleet of tipper lorries in a more visible bright yellow.

Project Pictogram focusses on the five ‘Fatal Factors’ present in almost all Killed or Serious Injury (KSI) collisions.

In addition to the lorries the rest of the company's 82 vehicles will now carry the five Pictogram stickers as a constant reminder of these risks.

The business will also be taking the road safety messages into schools.

Romsey and Southampton North MP Caroline Nokes was invited to the unveiling of the new-look vehicles at the firm's Nursling recycling centre.

Chief Operating Officer, Steve Clasby commented: "Project Pictogram is an excellent road safety communication initiative which promotes safer, freer flowing roads."

An active supporter of the initiative since 2015, Ms Nokes said: "This sort of community engagement initiative is exactly the type of motivator which can shift understanding of risks. Instinctively we all know which activities are dangerous whilst driving, and the pictograms will provide daily reminders of what we all have to pay much more heed to."