Leading mother and boutique brand JoJo Maman Bébé is to open a new store in Whiteley Shopping Centre this month.

The new store will stock the full range of baby and children’s collections, the maternity collection plus nursery products, gifts and toys.

Customers will also be able to try out the JoJo scooter range.

JoJo will be giving away goody bags to the first 100 customers who spend in store on the day and will also be giving away hop-a-long bunny balloons throughout the opening weekend.

Laura Tenison, founder and MD of JoJo, said: “Whiteley has long been on our agenda after receiving lots of emails from young families wanting us to open, but finding the right location took time.”

JoJo was launched 24 years ago as a specialist maternity and baby store from a tiny kitchen-table business with the stock held in a shed belonging to Laura’s parents in Wales.

The company has grown organically and now has over 80 stores as well as trade sales to 50 countries.

The Whitley store will open its doors on June 23.