FERRY company Red Funnel is set to launch an anti-smog campaign aimed at drivers.

The firm is urging drivers waiting to board or disembark its ferries not to start their engines until the vehicle in front of them starts to move to coincide with the national Clean Air Day today (June 21).

The initiative, applying to Red Funnel’s East Cowes to Southampton service, is designed to help improve the local air quality for customers and staff working at the terminals and on-board.

It will also raise awareness of the potential risks to health and the environment as well as the financial cost of needlessly idling an engine.

In partnership with the Environment Centre and Southampton’s Clean Air Network, a number of fun anti-idling events with competitions and giveaways are being planned at the ferry terminals over the summer to educate drivers on the benefits of switching off.

Social media will also play a large part in the light-hearted campaign which will feature advice to customers prior to travelling and signage around the terminals and on the ferry vehicle decks.

Campaign messages include: idling uses unnecessary fuel and is a significant contributor to local air pollution; levels of pollution inside a car can be ten times worse than the air outside if parked behind an idling vehicle and modern batteries need less engine running time to stay charged.

Fran Collins, Red Funnel’s CEO said: “Whether you are young or old, air quality affects us all so we hope our anti-idling campaign will help change driver behavior and play a part in reducing nitrogen dioxide levels.

"We think by highlighting the dangers of exhaust emissions and the fuel savings that can be achieved, we will be able to persuade more customers to switch off.”

The anti-idling campaign follows a succession of environmental initiatives taken by the cross-Solent ferry operator in recent months.

Measures include the trial use of Biofuel to further reduce Nitrogen dioxide and Sulphur dioxide emissions from its ships, the installation of new on-board chiller units to reduce greenhouse gases, improved waste recycling with zero items going to landfill and the purchase of electric vehicles at the terminals.

Red Funnel is also sponsoring the biggest ever attempted clean-up of the Isle of Wight’s coastline and estuaries from 22-23 September 2018 and is encouraging volunteers to save the date.

For more information please visit www.redfunnel.co.uk/environment