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Southampton madam must repay her wages of sin


A MADAM who ran one of Southampton’s biggest prostitution rings made £750,000, the Daily Echo can reveal.

Now Sharon Moir, 47, has to pay the price – she must sell two houses and a flat – or face another three years behind bars.

Ironically she is due to be released from prison within days after serving a three-year term after being convicted of running a brothel and inciting and controlling prostitutes for personal gain.

She was caught after a police officer posed as a would-be prostitute in an undercover operation and Moir candidly told her how to work as a vice girl.

Moir was convicted following a trial at Southampton Crown Court that revealed she had up to 12 girls working every day at a flat near the city’s waterfront.

Yesterday she appeared at the same court where she faced a hearing into how much she had profited from her lucrative trade.

Prosecutors sought a sum of £754,457, based on the value of the value of her home in Sholing Road – from where she operated her escort agency called Panache – the flat in Queens Terrace, a house she had purchased in Tangmere, West Sussex, and a £16,000 sports car Moir defiantly argued that only up to ten per cent of the cash related to the brothel earnings. She claimed some of the money was the proceeds from her son’s Internet gambling.

However, Judge Tim Milligan ruled that all but a few thousand pounds was “tainted” and she had benefited by £729,227.2p.

“We’ll forget about the tuppence,” prosecutor Stephen Parish told the court.

Moir was ordered to pay £145,438 within six months or go to prison for three years.

Defence lawyer Zoe Van Der Bosch said that would mean she would have to sell three properties. She will be held liable for the remainder of the order if she comes into money at any time in her life.

Guilty Moir was found guilty in June of last year of three counts of keeping a brothel, one of inciting prostitution for gain and one count of controlling prostitution for gain.

It was estimated that Moir had used at least 350 women over some five years.

When police raided her property in Sholing Road, in April, they discovered thousands of pounds along with books detailing the agency’s dealings, the names of sex for sale girls and condoms. A pre-sentence report found that she was evasive and lacking in remorse.

Moir appealed against the sentence last December on the grounds that three years’ imprisonment was “manifestly excessive” as the sex was consensual. But the Appeal Court judges ordered the sentence to stand.

Comments(32)

10 Minute Man says...
11:26am Fri 12 Dec 08

£750K ? With that face?

Boris Remmington says...
11:30am Fri 12 Dec 08

The fact that she supplied condoms should have reduced her sentence.
Sharon and Derby Road are about the only things that have any "WOW" factor for the attraction of visitors to Southampton.

Hazle Nutt says...
11:30am Fri 12 Dec 08

Why have the Daily Echo printed a picture of Peter Stringfellow?

(Security word: feel-more)

Miles Sway says...
11:59am Fri 12 Dec 08

Time to accept reality - like it or not the only way to stop pimps/madams is to legalise prostitution.
Keeping it illegal fails miserably and people like this will continue to make huge money exploiting vulnerable girls etc - legalisation will at least take it away from pimps and make it safe, controlled and taxable!

10 Minute Man says...
12:01pm Fri 12 Dec 08

Miles Sway wrote:
Time to accept reality - like it or not the only way to stop pimps/madams is to legalise prostitution.
Keeping it illegal fails miserably and people like this will continue to make huge money exploiting vulnerable girls etc - legalisation will at least take it away from pimps and make it safe, controlled and taxable!
The obvious way is to make it illegal to pay for sex or attempt to procure it. Rather than just being illegal to sell it.c

Ocean Village resident says...
12:04pm Fri 12 Dec 08

Shame on her son...forcing his mother out to sell herself when he's raking in 500k playing poker in his bedroom...

Miles Sway says...
12:07pm Fri 12 Dec 08

10 Minute Man wrote:
Miles Sway wrote: Time to accept reality - like it or not the only way to stop pimps/madams is to legalise prostitution. Keeping it illegal fails miserably and people like this will continue to make huge money exploiting vulnerable girls etc - legalisation will at least take it away from pimps and make it safe, controlled and taxable!
The obvious way is to make it illegal to pay for sex or attempt to procure it. Rather than just being illegal to sell it.c
I understand it already is

hulla baloo says...
12:33pm Fri 12 Dec 08

I fail to see what the problem is with is with prostitution.
Is a supply and demand service and as long as two people consent, no proble,
It should be legalised,regulated and licensed, then taxable(be interesting to see condoms. vibrators, whips etc on the tax returns under expenses)and will, or should also eliminate the sex trade trafficking.

hulla baloo says...
12:34pm Fri 12 Dec 08

Interesting to see the judge has ordered her to sell off her assets.
Why does this not happen in the majority of other cases?

yummy_mummy says...
12:37pm Fri 12 Dec 08

Wasn't she in Coronation Street years ago?

Security word - that-long.... hehe!

Northamboy says...
12:39pm Fri 12 Dec 08

Legalise it.

Put it in the corner of an idustrial estate which is away from peoples homes.

Sorted ;-)

emdee says...
12:40pm Fri 12 Dec 08

hulla baloo wrote:
Interesting to see the judge has ordered her to sell off her assets. Why does this not happen in the majority of other cases?
I believe it was selling her and her girls 'assets' that got into this trouble in the first place?

lowe and behold says...
1:23pm Fri 12 Dec 08

yummy_mummy wrote:
Wasn't she in Coronation Street years ago? Security word - that-long.... hehe!
Aka Vera Duckworth....

Iain says...
1:34pm Fri 12 Dec 08

To be fair, she had to run a brothel. If she'd been selling her own body she'd have ended up destitute.

goard says...
1:51pm Fri 12 Dec 08

It is the only 'trade' the prostitute can turn to and become a madam. what down and outs they are and what inadequate men are turning to. Sadly, they have no complete lives - they give nothing to their families and they receive nothing from them - they are sad beings.

goard

obelisker says...
2:22pm Fri 12 Dec 08

Oh the sanctimony of the Echo...wages of sin...where's the sin, she's just one of many old prozzies providing a service as old as mankind, as Milesaway says, legalise it and control it strictly, paid for by the tax revenue it brings in. Also the Echo may wish to explain why it continues to advertise Massage parlours which are all fronts for brothels, many of whom use 'trafficked' girls..the 'wages of sin' some of which go in the Echo's pocket!

Andy Locks Heath says...
2:49pm Fri 12 Dec 08

It's a growth industry. Luckily I had the growth removed.

Shoong says...
3:03pm Fri 12 Dec 08

Dang it!

Why do I always find out about these things after they get shut down??!!!

Georgem says...
4:21pm Fri 12 Dec 08

10 Minute Man wrote:
£750K ? With that face?
She wasn't working herself, so, yeh

Georgem says...
4:30pm Fri 12 Dec 08

Miles Sway wrote:
10 Minute Man wrote:
Miles Sway wrote: Time to accept reality - like it or not the only way to stop pimps/madams is to legalise prostitution. Keeping it illegal fails miserably and people like this will continue to make huge money exploiting vulnerable girls etc - legalisation will at least take it away from pimps and make it safe, controlled and taxable!
The obvious way is to make it illegal to pay for sex or attempt to procure it. Rather than just being illegal to sell it.c
I understand it already is
It isn't. There's nothing illegal about paying for sex. The procurement, yes. The sale itself, no.

Making it illegal, or more illegal, doesn't work anyway. Endless legislation is often a way to appear to be tackling a problem, without having to actually think about it at all

Georgem says...
4:32pm Fri 12 Dec 08

goard wrote:
It is the only 'trade' the prostitute can turn to and become a madam. what down and outs they are and what inadequate men are turning to. Sadly, they have no complete lives - they give nothing to their families and they receive nothing from them - they are sad beings.

goard
You have a very narrow view of the world. Not all punters are sad, lonely, inadequate men (and, no, I've never used a prostitute) and not all prostitutes are empty human beings

Georgem says...
4:34pm Fri 12 Dec 08

hulla baloo wrote:
I fail to see what the problem is with is with prostitution.
Is a supply and demand service and as long as two people consent, no proble,
It should be legalised,regulated and licensed, then taxable(be interesting to see condoms. vibrators, whips etc on the tax returns under expenses)and will, or should also eliminate the sex trade trafficking.
It hasn't eliminated sex trafficking in the Netherlands, or other parts of Europe. Any reason it would work here? I still agree, though, that it should be regulated and licenced

sausage monkey says...
5:14pm Fri 12 Dec 08

If you made it legal, too many brothels would pop-up all of a sudden, and all these men would flock to them blowing their paycheques.

pw=east-deny

The Grey Mystery says...
5:41pm Fri 12 Dec 08

its a lot cheaper for men than getting married, all women sell their bodies for money, how many rich men have been caught out by these evil beings ,i have a passion and i hate them with it.

obelisker says...
5:47pm Fri 12 Dec 08

The Grey Mystery wrote:
its a lot cheaper for men than getting married, all women sell their bodies for money, how many rich men have been caught out by these evil beings ,i have a passion and i hate them with it.
Wooo! you are scary, are you mates with Peter Sutcliffe and Steven Wright?

Snowman says...
6:07pm Fri 12 Dec 08

What double standards the courts have ! Men have constantly used these "services" since time began. How often does one hear of the male pimps getting prosecuted and assets taken as well as a jail sentence! I bet the girls were better off than being with a male pimp .Legislation will NEVER stop this trade while the legislators are using like services, Do something contructive and legalize it . In the meantime it will be a "selective" money grab by the powers that be.

Miles Sway says...
6:09pm Fri 12 Dec 08

sausage monkey wrote:
If you made it legal, too many brothels would pop-up all of a sudden, and all these men would flock to them blowing their paycheques. pw=east-deny
Is "blowing their paycheques" a euphemism for a service offered?
On your point though I disagree - making it legal isn't going to suddenly produce a desire that wasn't there before.
And grey mystery - I hope you're trolling, if not seek help

ex so'ton says...
7:56pm Fri 12 Dec 08

I just wondered who paid the twopence, and of course it could be said 'They all did'! A lot of hungry blokes out there.

sausage monkey says...
9:09pm Fri 12 Dec 08

"blowing their paycheques"... yeah it's a euphemism for services offered lol. But im quite sure, if made legal, more blokes would visit the brothel...adopting it like a new religion sort of - church once a week lol.

sw=grow-hear

Big Boy says...
5:11am Sat 13 Dec 08

A shame that the police find the need to enforce this Victorian law. Why on earth put the undercover police woman through that process. It could also have been dangerous for her. Not worth the risk in my view. Funnily enough there were no complaints from nieghbours, disgruntled punters, inconvenienced passers-by!

SW save-rich :-)

nosy parker says...
12:43pm Sat 13 Dec 08

i reckon she looks ok i would have a go on the old thing

thesouth says...
3:46pm Sun 14 Dec 08

Northamboy wrote:
Legalise it. Put it in the corner of an idustrial estate which is away from peoples homes. Sorted ;-)
it is...its called empress road.

empress rd is rife at the moment, if it was legal it would be manic and many wives of men who go down there would end up with STIs and all sorts....im sure if you found out someone you knew well was going down there who was a family man you wouldnt want it to be legal


Sharon Moir Sharon Moir

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