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Eastleigh's £30m rescue for Hampshire Cricket's Rose Bowl plans


AMBITIOUS plans for a top Hampshire sporting venue have been rescued thanks to a £30m lifeline.

The cash will fund a state-of-the-art hotel and conference centre and make Eastleigh Borough Council the biggest backer of the Rose Bowl project so far.

The new developments were under threat when other sources of funding dried up and venue management feared there was no way of raising enough money within the time needed.

However, with the council stumping up almost two-thirds of the £48m needed, plans are back on schedule to transform the venue into a world class facility.

With the huge cash injection, announced at an Eastleigh Council meeting last night, work is on track to be completed in time for the ground’s historic first cricket Test match when England clash with Sri Lanka in 2011.

Council leader Keith House said: “The Rose Bowl is a tremendous asset to the county and the council wanted to do all it could to make sure these exciting plans become a reality.

“Our reasons for investing are threefold: it will be a great focus for world class sporting events, create 200 jobs and bring £20m of spending into the local economy, plus Test match cricket – it is win, win, win, win.

“When the Rose Bowl approached us for investment we knew we wanted to help as it is a robust and successful project as well as being something special for the area.

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“We have invested in this for the good of the community, not to make money, but the council will not end up out of pocket.”

The council will borrow the cash it is putting up as opposed to hitting the taxpayer with a huge bill.

The authority will own the hotel and conference centre but said there is a possibility of the Rose Bowl management buying it back in the future.

In addition to the 175-bedroom hotel there will be new seating for an extra 5,000 spectators, bringing the maximum capacity to 15,000, or 25,000 with temporary seating.

There will be a new entrance to improve access and the nine-hole golf facility will be extended to a full championship 18-hole course.

Rose Bowl chairman Rod Bransgrove said: “The vision of Eastleigh Borough Council to fund this new hotel is a real breakthrough for the Rose Bowl as it helps us focus the rest of our fundraising initiatives on the remaining elements of our development plan.

“We take our responsibility as a resident of Eastleigh very seriously and this funding will help ensure that we will be able to generate significantly more inward investment to the borough in the years and decades to come.”

Planning permission for the extensive redevelopment was granted in 2008 and has already started with new turnstiles being installed. It is due to be completed by September 2010.

Hampshire Cricket moved to the purposebuilt £25m ground in 2001 after vacating its old home at Northlands Road, Southampton.

Since it opened the venue has become a hive of sport and entertainment activity and attracted huge music acts from Oasis to The Who.

Additional reporting by Simon Walter



Your Say YourEcho

Andy Locks Heath, says...
1:13pm Fri 17 Jul 09

THis is great news, but the Rose Bowl and Hampshire Police must sort out the park and ride to make it more attractive to use. When I used it last year from Busledon the buses have taken an age stuck in gridlocks, then they drop people several hundred yards from the entrance leaving them to trudge up the hill which is plain stupid. Get it fixed or families will stop going.

Chas O'Bursledon, Burlsedon says...
2:20pm Fri 17 Jul 09

I think that this is wonderful for Hampshire in general and this area in particular. It will be a major boost to the local economy and will bring major cricket tournaments to 'amphire.
I have watched cricket all over England. There are only two "arenas" - Lords and The Rose Bowl. This upgrade will make it the best modern facility in the world!

Some Clutch, Brockenhampton says...
2:29pm Fri 17 Jul 09

I seriously appose this there is already too much traffic on millbrook flyover and west quay road. This is a shambles. Open McCluskys now

freemantlegirl2, Southampton says...
3:02pm Fri 17 Jul 09

They need to build another link road for traffic, or as someone said make park and ride much more efficient. I too have spent hours in traffic jams in cars and buses from there. There needs to be good, sound transport management - otherwise wonderful and a great asset to Hampshire.

MikeyS, Upper Shirley says...
3:23pm Fri 17 Jul 09

Some Clutch wrote:
I seriously appose this there is already too much traffic on millbrook flyover and west quay road. This is a shambles. Open McCluskys now
How would it affect either of these roads when they are in Southampton City Centre and the Rose Bowl is out at Hedge End?

jacko56, says...
3:45pm Fri 17 Jul 09

MikeyS wrote:
Some Clutch wrote: I seriously appose this there is already too much traffic on millbrook flyover and west quay road. This is a shambles. Open McCluskys now
How would it affect either of these roads when they are in Southampton City Centre and the Rose Bowl is out at Hedge End?
Yes and my house is in direct line with the flight path of the airport. How much will the bigger cricket ground and facilities effect our chances of an ice rink? And while we are on the subject I hear today that Glenn Hoddle may be coming back as the Manager of the Saints....have we learnt nothing?

Mikey - I think you will find the post was a joke one.

Mr BCB, West End says...
10:51am Sat 18 Jul 09

The traffic infrastructure needs to be looked at. This does not mean that nearby recreation areas be used for parking. The park and ride can be tweaked and made better by reorganisation. Farmers /owners of adjoining fields can offer areas to be used for occasional parking. We must however look towards preserving our open spaces used by the public against the damage done by vehicles when parking.

juan101, says...
5:07pm Sat 18 Jul 09

Well done to EBC. They have shown some gumption and courage. The Rose Bowl is going to be a very classy ground, capable of staging Test match cricket. Rod Bransgrove should be congratulated on his efforts. He has worked tirelessly to develop the facility and I wish him all the best. There are, I believe, plans in hand to improve the access and develop the adjacent Golf Course. Great news for the area. Many people come on this forum and criticise Councils for not doing this and that. Well, here is a Council looking forward. I have no connection with EBC but I think their action in supporting the Rose Bowl should be applauded.

goard, Southampton says...
4:07pm Sun 19 Jul 09

I must say the Rose Bowl looks great but it amazes me that, supposedly, it was Eastleigh Borough Council spending OUR money. When I think of all the 'poshing up' needed for the City, and Eastleigh the poor cousin of every town in and around, I would have thought that its a wise man who looks after what they have. Its like a girl with a lovely dress with tacky underwear!

JohnLR, Eastleigh says...
11:50am Tue 28 Jul 09

I would like to comment on Eastleigh Borough Councils’ proposal to borrow £30 million to buy into and part finance what is basically a private commercial venture.

Are Eastleigh Borough Councillors and Officers aware that, according to a 2003 MORI poll, cricket had a participation percentage of only 2% compared with 10% for Association Football (Soccer), 3% for tennis, 5% for snooker, 6% for golf, 12% gym, 9% swimming and even 9% for darts!

The same poll reveals the TV viewing percentage for cricket to be 17%, ranking it at 6th behind soccer, Rugby Union, tennis, athletics and even snooker!

Yet the Council still wants to fund a private commercial venture that is, without doubt, Hampshire County Cricket Clubs' problem and not the Borough ratepayers. This is a scheme that is viewed by many to be a potential ‘white elephant’? It is my belief that this proposed £30 million spend is so ludicrous that it sets new standards of financial recklessness by all those involved.

Did the Borough Council ever suggest borrowing such capital sums to part fund Southampton Football Club doomed move to Stoneham?

Did the Borough Council ever consider funding the failed Hotel and Conference Centre proposed for Chestnut Avenue back in the ‘90’s?

The answer to both of the above is a resounding ‘NO’ – and I’m sure that over the years there have been many similar schemes that have fallen due to insufficient funding, it’s called ‘market forces’.

Even part funding a venture such as this could be compared to the worst of the grand statues to Joe Stalin that were erected during and after the Soviet dictators reign. Is it possible that the Liberal Democratic Peoples Republic of Hedge End, West End and Botley want a lasting monument to the folly of their Council Leader?

If Eastleigh Borough Council wants to spend £30,000,000 here’s a few alternative suggestions:

1. Improved concessionary travel and welfare services for the elderly. No financial return for this one, but it’s a vote winner!

2. Work with Hampshire County Council to provide increased and cheaper day care places for pre-school children throughout the Borough. In theory this should give parents who want to work the chance to. This in turn generates more GDP and reduces the burden on the welfare state.

3. Work in partnership with the MoD, NHS local Health Authorities and ‘Help For Heroes’ to provide rehabilitative and respite care places for injured military personnel that come from the south Hampshire area (Princess of Wales Royal Regiment especially). Is Rookwood School in Boyatt Wood still standing empty? If it is then how difficult would it be to convert? Again there’s no financial return but do we not owe more than gratitude to those injured and maimed in the defence of our country?

4. Improve and increase the number of public cricket, football, and rugby etc pitches together with the associated facilities across the Borough. Again, no financial return but we may have the next Flintoff, Le Tissier or Wilkinson emerge from the area.

5. Reopen Fleming Park Golf Course and rebuild the Clubhouse where it should have been all along – on the site of, or very near to, the location of old one. The golf course, which was part of the LPGA Tour in the 80’s, withered and died due to the stupid decision to move the Clubhouse to the back of the Leisure Centre and the general poor maintenance of the course.

How many people are there of Tom Watson’s age and older who would love to be part of the friendly and open community that was Fleming Park Golf Club? Let’s face it – if ‘The Point’ can be subsidised to the tune of several £millions then why not another leisure facility?

If Eastleigh Borough Council insist on spending vast sums of money on private commercial ventures then how about some that would actually benefit the wider community, such as:

1. The compulsory purchasing of every vacant shop unit in High Street and Market Street in Eastleigh Town Centre? Each unit could then be renovated to a basic marketable standard and offered to small businesses at a reduced rental cost – say 12 months fixed contract for 10 months rent. This would encourage small retail businesses back into the dying Town Centre. It would also place the Council in a stronger position to negotiate with any future developer considering a full-scale redevelopment of the main retail area.

2. Compulsory purchase every long-term vacant dwelling in the Borough with a view to providing more housing stock on existing sites. This could be done in partnership with many of the regional Housing Associations and in doing so reduce the need to build on ever decreasing green and brown field sites. Surely the rental income would be greater than a 200-bed hotel?

3. Work in partnership with the National Rivers Authority, British Waterways and specialist micro hydroelectric generating companies to provide localised micro turbines in the Hamble and Itchen Rivers – both of which are in the borough. The Council can then ‘sell’ the energy generated back to whatever national energy provider it wishes or use it to power its own facilities or local homes.

4. Work with energy providers and wind turbine manufacturers with a view to building ‘wind farms’ on the high ground around the Borough – at places like Telegraph Hill, Broom Hill, Chestnut Park, Stoke Wood, Deer Park Farm – The power generated can then be used in the same way as the hydroelectric option.

5. Work with a national rail or haulage company – such as Stobart Rail – and regenerate the rail sidings and goods yards that border the Chickenhall Lane Industrial Estates. Stobart Rail are in the process of moving most of their road freight over to rail so a railway town such as Eastleigh would be a pivotal hub in a nationwide network. The potential reduction in truck movements along the main arterial routes throughout the Borough are staggering! This in turn cuts the ‘carbon footprint’ and ‘greenhouse gas’ omissions making life greener all round.

6. A new transport hub would also need a new road – Hello again to the Chickenhall Link Road! The new link road would also open up vast tracts of land for commercial development thereby creating a new major employment zone close to the Boroughs’ main road and rail infrastructure. A development of this scale would probably generate considerably more than the 200 jobs quoted for the ‘Rosebowl’

7. Once a new link road and employment zone are in place the Council could then consider the redevelopment of older industrial estates and warehouses such as those on Dutton Lane. These type of ‘brown field’ sites are ideal for new housing developments – as proven by the former Pirelli site in central Eastleigh

8. Finish of the ‘Colonnades’ covering the west side of High Street and east side of Market Street in the town centre - the area has look half finished for years. Or improve the pedestrian areas in the Hedge End village shopping area?

9. Slash parking charges in the Town centre for a year to encourage more ‘footfall’. Simply basing the current parking charges at a comparable level to those of neighbouring Local Authorities is pointless, as it does not take into account the poor state of the borough’s shopping areas or consider the number of empty retail units. Who wants to visit an expensive empty shopping area?

Just a few ideas – I’m sure some thought has been given to at least a few of them, but surely all are of greater significance and benefit than the big white elephant that is the proposed Rosebowl development?

Comments are closed on this article.

What the Rose Bowl will look like How the Rose Bowl currently looks

What the Rose Bowl will look like

How the Rose Bowl currently looks




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