The Apprentice hopeful Joy Stefanicki's parents lose shop to recession

Joy Stefanicki

Joy Stefanicki

First published in News Daily Echo: Photograph of the Author by , Entertainments Editor

THE parents of Southampton Apprentice hopeful Joy Stefanicki have taken a tough business decision of their own.

Last night, PR girl Joy escaped Lord Sugar’s axe in the opening programme of the BBC TV series after her team emerged victorious in the first task.

The 32-year-old, who runs her own marketing firm, will continue her quest for the top job following a win for the female hopefuls who were dispatched in the middle of the night to buy meat before making and selling sausages on the streets of London.

Daily Echo: For a video of the top stories in today's Daily Echo, click the front page.

But as Joy enjoyed TV success her Ower-based parents Noah and Carol Stefanicki, have decided to close their city centre handbag and jewellery shop because of tough trading conditions.

The couple have been at the helm at Pippa Janes in Portland Street, Southampton for four years and will continue to run the business without a shop front. Mum Carol told the Daily Echo: “We are really excited about Joy being in The Apprentice, she has made us all very proud.

“We have decided to close Pippa Janes and rent out the property because during the last 18 months we have noticed that customers are looking for cheaper products rather than the designer goods we sell.

“We have been running Pippa Janes successfully for four years and are still in business selling handbags and costume jewellery at private parties – which is exactly how the shop first started out. It just seems the sensible decision.”

Joy, pictured, is now competing against 15 others for a £100,000 salary job at Lord Sugar’s side. A former pupil at Sherborne House school in Chandler’s Ford, Joy worked at TGI Friday’s at West Quay for a year after finishing her degree at Cardiff University.

She now lives in Birmingham while running Joyous Communications.

Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner.

● Dan Harris, a 34-year-old sales director from Oxfordshire, became the first candidate to be voted off The Apprentice last night. Joy’s quest for the title continues on BBC One at 9pm next Wednesday.

Comments (18)

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3:11pm Thu 7 Oct 10

Shoong says...

She'd best pull her finger out then.

Saw this programme for the first time last night. Never again.

It's like watching spoilt children arguing over toys at playschool.
She'd best pull her finger out then. Saw this programme for the first time last night. Never again. It's like watching spoilt children arguing over toys at playschool. Shoong
  • Score: 0

4:29pm Thu 7 Oct 10

freefinker says...

.. do we really have to have this face staring at us every other day?

Other failed small businesses don't receive this much publicity – why this one?
.. do we really have to have this face staring at us every other day? Other failed small businesses don't receive this much publicity – why this one? freefinker
  • Score: 0

4:41pm Thu 7 Oct 10

True Chandler's Ford resident says...

freefinker wrote:
.. do we really have to have this face staring at us every other day?

Other failed small businesses don't receive this much publicity – why this one?
Because Lorelei Reddin is a friend of Joy's...! Please Echo, is there really any other need to publish such drivel other than the fact that the subject is a friend of the reporter?! And in case you're thinking "You didn't need to read it" - I didn't, i just wanted to make this comment having read Reddlin's first report about Joy, then noticing her second and this, her third! Yawn yawn yawn yawn yawn.
[quote][p][bold]freefinker[/bold] wrote: .. do we really have to have this face staring at us every other day? Other failed small businesses don't receive this much publicity – why this one?[/p][/quote]Because Lorelei Reddin is a friend of Joy's...! Please Echo, is there really any other need to publish such drivel other than the fact that the subject is a friend of the reporter?! And in case you're thinking "You didn't need to read it" - I didn't, i just wanted to make this comment having read Reddlin's first report about Joy, then noticing her second and this, her third! Yawn yawn yawn yawn yawn. True Chandler's Ford resident
  • Score: 0

5:52pm Thu 7 Oct 10

TimTam says...

"Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner."
Considering this programme was filmed back in autumn 2009 surely this is a bit previous?
"Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner." Considering this programme was filmed back in autumn 2009 surely this is a bit previous? TimTam
  • Score: 0

5:59pm Thu 7 Oct 10

freefinker says...

TimTam wrote:
"Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner."
Considering this programme was filmed back in autumn 2009 surely this is a bit previous?
.. who cares?
I just want the Echo to stop assaulting my eyes with that picture 3 times a week.
[quote][p][bold]TimTam[/bold] wrote: "Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner." Considering this programme was filmed back in autumn 2009 surely this is a bit previous?[/p][/quote].. who cares? I just want the Echo to stop assaulting my eyes with that picture 3 times a week. freefinker
  • Score: 0

7:05pm Thu 7 Oct 10

clausentum says...

freefinker wrote:
TimTam wrote:
"Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner."
Considering this programme was filmed back in autumn 2009 surely this is a bit previous?
.. who cares?
I just want the Echo to stop assaulting my eyes with that picture 3 times a week.
Steel yourself and zoom into pixel-level. You'll discover it to be a photoshop airbrushed Warhol reject that snuck into the forthcoming exhibition of his work.
[quote][p][bold]freefinker[/bold] wrote: [quote][p][bold]TimTam[/bold] wrote: "Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner." Considering this programme was filmed back in autumn 2009 surely this is a bit previous?[/p][/quote].. who cares? I just want the Echo to stop assaulting my eyes with that picture 3 times a week.[/p][/quote]Steel yourself and zoom into pixel-level. You'll discover it to be a photoshop airbrushed Warhol reject that snuck into the forthcoming exhibition of his work. clausentum
  • Score: 0

7:09pm Thu 7 Oct 10

clausentum says...

clausentum wrote:
freefinker wrote:
TimTam wrote:
"Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner."
Considering this programme was filmed back in autumn 2009 surely this is a bit previous?
.. who cares?
I just want the Echo to stop assaulting my eyes with that picture 3 times a week.
Steel yourself and zoom into pixel-level. You'll discover it to be a photoshop airbrushed Warhol reject that snuck into the forthcoming exhibition of his work.
It pre-dates "Marilyn" and "Campbell's Soup" and was painted when still a painter-apprentice.
[quote][p][bold]clausentum[/bold] wrote: [quote][p][bold]freefinker[/bold] wrote: [quote][p][bold]TimTam[/bold] wrote: "Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner." Considering this programme was filmed back in autumn 2009 surely this is a bit previous?[/p][/quote].. who cares? I just want the Echo to stop assaulting my eyes with that picture 3 times a week.[/p][/quote]Steel yourself and zoom into pixel-level. You'll discover it to be a photoshop airbrushed Warhol reject that snuck into the forthcoming exhibition of his work.[/p][/quote]It pre-dates "Marilyn" and "Campbell's Soup" and was painted when still a painter-apprentice. clausentum
  • Score: 0

8:01am Fri 8 Oct 10

Ferngully says...

What a joyful and joyous story, not ....
What a joyful and joyous story, not .... Ferngully
  • Score: 0

8:22am Fri 8 Oct 10

TheLandlord says...

The Echo should report the facts and the headline " .... lose shop to recession" is subsequently revealed in their piece as " we have decided to rent the property out". That's not good reporting Echo.
Carol Stefanicki has obviously survived a long period of economic doom and gloom trying to maintain a business that is selling high end products. If she decides that it is more financially viable to use her property as an investment, as opposed to an outlet, then so be it.
But hey come on people, if Joy Stefanicki wants to try and better herself by trying to do well in, or win The Apprentice then she shouldn't be shot down for doing so.
Why shouldn't the local press cover what Joy is doing on a national stage? It's a good news story and she is a representative of Southampton to the whole of the country. Afterall, that numpty peeing on the Memorial and all his mates running around the city smashed, made national press! What good does that do us?
If you can't get behind someone from your own City then I think you will never be satisfied.
Good luck Joy.
The Echo should report the facts and the headline " .... lose shop to recession" is subsequently revealed in their piece as " we have decided to rent the property out". That's not good reporting Echo. Carol Stefanicki has obviously survived a long period of economic doom and gloom trying to maintain a business that is selling high end products. If she decides that it is more financially viable to use her property as an investment, as opposed to an outlet, then so be it. But hey come on people, if Joy Stefanicki wants to try and better herself by trying to do well in, or win The Apprentice then she shouldn't be shot down for doing so. Why shouldn't the local press cover what Joy is doing on a national stage? It's a good news story and she is a representative of Southampton to the whole of the country. Afterall, that numpty peeing on the Memorial and all his mates running around the city smashed, made national press! What good does that do us? If you can't get behind someone from your own City then I think you will never be satisfied. Good luck Joy. TheLandlord
  • Score: 0

8:39am Fri 8 Oct 10

Ferngully says...

TheLandlord wrote:
The Echo should report the facts and the headline " .... lose shop to recession" is subsequently revealed in their piece as " we have decided to rent the property out". That's not good reporting Echo. Carol Stefanicki has obviously survived a long period of economic doom and gloom trying to maintain a business that is selling high end products. If she decides that it is more financially viable to use her property as an investment, as opposed to an outlet, then so be it. But hey come on people, if Joy Stefanicki wants to try and better herself by trying to do well in, or win The Apprentice then she shouldn't be shot down for doing so. Why shouldn't the local press cover what Joy is doing on a national stage? It's a good news story and she is a representative of Southampton to the whole of the country. Afterall, that numpty peeing on the Memorial and all his mates running around the city smashed, made national press! What good does that do us? If you can't get behind someone from your own City then I think you will never be satisfied. Good luck Joy.
Calm down, have a coffee and a sausage sarnie ...
[quote][p][bold]TheLandlord[/bold] wrote: The Echo should report the facts and the headline " .... lose shop to recession" is subsequently revealed in their piece as " we have decided to rent the property out". That's not good reporting Echo. Carol Stefanicki has obviously survived a long period of economic doom and gloom trying to maintain a business that is selling high end products. If she decides that it is more financially viable to use her property as an investment, as opposed to an outlet, then so be it. But hey come on people, if Joy Stefanicki wants to try and better herself by trying to do well in, or win The Apprentice then she shouldn't be shot down for doing so. Why shouldn't the local press cover what Joy is doing on a national stage? It's a good news story and she is a representative of Southampton to the whole of the country. Afterall, that numpty peeing on the Memorial and all his mates running around the city smashed, made national press! What good does that do us? If you can't get behind someone from your own City then I think you will never be satisfied. Good luck Joy.[/p][/quote]Calm down, have a coffee and a sausage sarnie ... Ferngully
  • Score: 0

9:31am Fri 8 Oct 10

owen_thesaints says...

True Chandler's Ford resident wrote:
freefinker wrote: .. do we really have to have this face staring at us every other day? Other failed small businesses don't receive this much publicity – why this one?
Because Lorelei Reddin is a friend of Joy's...! Please Echo, is there really any other need to publish such drivel other than the fact that the subject is a friend of the reporter?! And in case you're thinking "You didn't need to read it" - I didn't, i just wanted to make this comment having read Reddlin's first report about Joy, then noticing her second and this, her third! Yawn yawn yawn yawn yawn.
I went to school with someone far more famous than this woman, so I'll be expecting a call from the Echo!

You'll be able to read my story exclusively here...

This is not news, move on Echo, or at least inform us every time someone from our fair city appears on TV, and not just on Crimewatch how about Deal or No Deal, Countdown, etc., etc.
[quote][p][bold]True Chandler's Ford resident[/bold] wrote: [quote][p][bold]freefinker[/bold] wrote: .. do we really have to have this face staring at us every other day? Other failed small businesses don't receive this much publicity – why this one?[/p][/quote]Because Lorelei Reddin is a friend of Joy's...! Please Echo, is there really any other need to publish such drivel other than the fact that the subject is a friend of the reporter?! And in case you're thinking "You didn't need to read it" - I didn't, i just wanted to make this comment having read Reddlin's first report about Joy, then noticing her second and this, her third! Yawn yawn yawn yawn yawn.[/p][/quote]I went to school with someone far more famous than this woman, so I'll be expecting a call from the Echo! You'll be able to read my story exclusively here... This is not news, move on Echo, or at least inform us every time someone from our fair city appears on TV, and not just on Crimewatch how about Deal or No Deal, Countdown, etc., etc. owen_thesaints
  • Score: 0

10:43am Fri 8 Oct 10

TheLandlord says...

owen_thesaints wrote:
True Chandler's Ford resident wrote:
freefinker wrote: .. do we really have to have this face staring at us every other day? Other failed small businesses don't receive this much publicity – why this one?
Because Lorelei Reddin is a friend of Joy's...! Please Echo, is there really any other need to publish such drivel other than the fact that the subject is a friend of the reporter?! And in case you're thinking "You didn't need to read it" - I didn't, i just wanted to make this comment having read Reddlin's first report about Joy, then noticing her second and this, her third! Yawn yawn yawn yawn yawn.
I went to school with someone far more famous than this woman, so I'll be expecting a call from the Echo! You'll be able to read my story exclusively here... This is not news, move on Echo, or at least inform us every time someone from our fair city appears on TV, and not just on Crimewatch how about Deal or No Deal, Countdown, etc., etc.
What a stupid comment.
A lot of us know famous people and if we were true friends we would keep what we know private and secret. Not that going to school with someone actually means you have remained friends of course. Hey, I had a wee next to Gazza once but that doesn't give me the right to say he's left or right handed for example!!
Additionally, this is news for the region and this is a regional paper, not just aimed at you.
Lighten up and enjoy someone elses success as oppoosed to being ... jealous perhaps?
[quote][p][bold]owen_thesaints[/bold] wrote: [quote][p][bold]True Chandler's Ford resident[/bold] wrote: [quote][p][bold]freefinker[/bold] wrote: .. do we really have to have this face staring at us every other day? Other failed small businesses don't receive this much publicity – why this one?[/p][/quote]Because Lorelei Reddin is a friend of Joy's...! Please Echo, is there really any other need to publish such drivel other than the fact that the subject is a friend of the reporter?! And in case you're thinking "You didn't need to read it" - I didn't, i just wanted to make this comment having read Reddlin's first report about Joy, then noticing her second and this, her third! Yawn yawn yawn yawn yawn.[/p][/quote]I went to school with someone far more famous than this woman, so I'll be expecting a call from the Echo! You'll be able to read my story exclusively here... This is not news, move on Echo, or at least inform us every time someone from our fair city appears on TV, and not just on Crimewatch how about Deal or No Deal, Countdown, etc., etc.[/p][/quote]What a stupid comment. A lot of us know famous people and if we were true friends we would keep what we know private and secret. Not that going to school with someone actually means you have remained friends of course. Hey, I had a wee next to Gazza once but that doesn't give me the right to say he's left or right handed for example!! Additionally, this is news for the region and this is a regional paper, not just aimed at you. Lighten up and enjoy someone elses success as oppoosed to being ... jealous perhaps? TheLandlord
  • Score: 0

11:52am Fri 8 Oct 10

Shoong says...

TheLandlord wrote:
owen_thesaints wrote:
True Chandler's Ford resident wrote:
freefinker wrote: .. do we really have to have this face staring at us every other day? Other failed small businesses don't receive this much publicity – why this one?
Because Lorelei Reddin is a friend of Joy's...! Please Echo, is there really any other need to publish such drivel other than the fact that the subject is a friend of the reporter?! And in case you're thinking "You didn't need to read it" - I didn't, i just wanted to make this comment having read Reddlin's first report about Joy, then noticing her second and this, her third! Yawn yawn yawn yawn yawn.
I went to school with someone far more famous than this woman, so I'll be expecting a call from the Echo! You'll be able to read my story exclusively here... This is not news, move on Echo, or at least inform us every time someone from our fair city appears on TV, and not just on Crimewatch how about Deal or No Deal, Countdown, etc., etc.
What a stupid comment.
A lot of us know famous people and if we were true friends we would keep what we know private and secret. Not that going to school with someone actually means you have remained friends of course. Hey, I had a wee next to Gazza once but that doesn't give me the right to say he's left or right handed for example!!
Additionally, this is news for the region and this is a regional paper, not just aimed at you.
Lighten up and enjoy someone elses success as oppoosed to being ... jealous perhaps?
Sure you didn't wee on him..?
[quote][p][bold]TheLandlord[/bold] wrote: [quote][p][bold]owen_thesaints[/bold] wrote: [quote][p][bold]True Chandler's Ford resident[/bold] wrote: [quote][p][bold]freefinker[/bold] wrote: .. do we really have to have this face staring at us every other day? Other failed small businesses don't receive this much publicity – why this one?[/p][/quote]Because Lorelei Reddin is a friend of Joy's...! Please Echo, is there really any other need to publish such drivel other than the fact that the subject is a friend of the reporter?! And in case you're thinking "You didn't need to read it" - I didn't, i just wanted to make this comment having read Reddlin's first report about Joy, then noticing her second and this, her third! Yawn yawn yawn yawn yawn.[/p][/quote]I went to school with someone far more famous than this woman, so I'll be expecting a call from the Echo! You'll be able to read my story exclusively here... This is not news, move on Echo, or at least inform us every time someone from our fair city appears on TV, and not just on Crimewatch how about Deal or No Deal, Countdown, etc., etc.[/p][/quote]What a stupid comment. A lot of us know famous people and if we were true friends we would keep what we know private and secret. Not that going to school with someone actually means you have remained friends of course. Hey, I had a wee next to Gazza once but that doesn't give me the right to say he's left or right handed for example!! Additionally, this is news for the region and this is a regional paper, not just aimed at you. Lighten up and enjoy someone elses success as oppoosed to being ... jealous perhaps?[/p][/quote]Sure you didn't wee on him..? Shoong
  • Score: 0

3:15pm Fri 8 Oct 10

Get it right says...

TimTam wrote:
"Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner." Considering this programme was filmed back in autumn 2009 surely this is a bit previous?
Please look up the meaning of the word "previous" - do you mean "belated"?
[quote][p][bold]TimTam[/bold] wrote: "Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner." Considering this programme was filmed back in autumn 2009 surely this is a bit previous?[/p][/quote]Please look up the meaning of the word "previous" - do you mean "belated"? Get it right
  • Score: 0

4:01pm Fri 8 Oct 10

cowley says...

who cares?!
who cares?! cowley
  • Score: 0

6:53pm Fri 8 Oct 10

TimTam says...

Get it right wrote:
TimTam wrote: "Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner." Considering this programme was filmed back in autumn 2009 surely this is a bit previous?
Please look up the meaning of the word "previous" - do you mean "belated"?
No, I mean previous - so glad the use of this word irritated you. Result!
[quote][p][bold]Get it right[/bold] wrote: [quote][p][bold]TimTam[/bold] wrote: "Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner." Considering this programme was filmed back in autumn 2009 surely this is a bit previous?[/p][/quote]Please look up the meaning of the word "previous" - do you mean "belated"?[/p][/quote]No, I mean previous - so glad the use of this word irritated you. Result! TimTam
  • Score: 0

9:17am Sat 9 Oct 10

Get it right says...

TimTam wrote:
Get it right wrote:
TimTam wrote: "Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner." Considering this programme was filmed back in autumn 2009 surely this is a bit previous?
Please look up the meaning of the word "previous" - do you mean "belated"?
No, I mean previous - so glad the use of this word irritated you. Result!
Pillock.
[quote][p][bold]TimTam[/bold] wrote: [quote][p][bold]Get it right[/bold] wrote: [quote][p][bold]TimTam[/bold] wrote: "Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner." Considering this programme was filmed back in autumn 2009 surely this is a bit previous?[/p][/quote]Please look up the meaning of the word "previous" - do you mean "belated"?[/p][/quote]No, I mean previous - so glad the use of this word irritated you. Result![/p][/quote]Pillock. Get it right
  • Score: 0

11:04am Sat 9 Oct 10

TimTam says...

Get it right wrote:
TimTam wrote:
Get it right wrote:
TimTam wrote: "Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner." Considering this programme was filmed back in autumn 2009 surely this is a bit previous?
Please look up the meaning of the word "previous" - do you mean "belated"?
No, I mean previous - so glad the use of this word irritated you. Result!
Pillock.
Back at you!
[quote][p][bold]Get it right[/bold] wrote: [quote][p][bold]TimTam[/bold] wrote: [quote][p][bold]Get it right[/bold] wrote: [quote][p][bold]TimTam[/bold] wrote: "Joy’s sister Pippa, who lives in Totton, has set up an internet campaign backing her as the winner." Considering this programme was filmed back in autumn 2009 surely this is a bit previous?[/p][/quote]Please look up the meaning of the word "previous" - do you mean "belated"?[/p][/quote]No, I mean previous - so glad the use of this word irritated you. Result![/p][/quote]Pillock.[/p][/quote]Back at you! TimTam
  • Score: 0

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