Southampton’s historic waterfront is to undergo a major, multi-million pound makeover, dramatically transforming the appearance of Town Quay, the Daily Echo can exclusively reveal.

Owner and operator of Southampton Docks, Associated British Ports (ABP) is now actively seeking tenders for the ambitious plans, which will radically reshape one of the city’s best known landmarks.

Town Quay is one of only a handful of sites in and around the city directly overlooking Southampton Water, and is a favourite spot for visitors and sightseers to watch as the world’s largest cruise ships and container vessels arrive or depart from the port.

Major investment ABP has also announced plans for a further major investment at the Town Quay Marina, which will see the development of improved facilities in time for the start of the 2011 sailing season next April.

Some initial work has already started, but Southampton port director, Doug Morrison, said the changes to Town Quay will take place through the spring and summer of 2011 with the project being completed towards the end of the year.

Central to the new scheme will be the creation of a “wide pedestrian boulevard’’ running the length of Town Quay giving extensive views across the port and the waterfront.

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“It is going to be more than just a facelift as the public will see a significant change in the appearance of Town Quay, which, let’s be honest, has looked a little tired,’’ said Mr Morrison.

“The boardwalk will have a brand new look, the road lay-out will be reconfigured, the exteriors of the buildings will be renovated while the office entrances and the common areas will be stylishly redecorated.’’ ABP intends to revamp the present waterside offices at Town Quay to “Grade A’’ suites, providing, what ABP describes as “an uniquely attractive location.’’ Town Quay manager, Lex Bancroft, said: “ The investment which has been committed to the upgrade will ensure Town Quay becomes one of the most valuable and sought-after locations in Southampton.”

Southampton City Council has a far-reaching blueprint to redevelop the area around Town Quay and the remains of the Royal Pier making it a “public waterfront destination of international quality’’ complete with “landmark buildings that define the site as an international gateway’’.

Improvements to the marina, which boasts 117 berths, will include reshaping the pontoons for easier access, improvements to water and electricity supplies together with shower and laundry facilities, and a new reception area.