Steer Clear cycle safety campaign launched by Hampshire police

Cyclists in the New Forest Cyclists in the New Forest

A MAJOR campaign to highlight the dangers posed to cyclists on the county’s roads gets under way today.

Hampshire police has launched the Steer Clear campaign in a bid to dramatically reduce the number of bike riders who are injured or killed.

It comes in response to a rise in accidents nationally and on the back of some 190 cyclists being seriously hurt on local roads last year as well as one death.

Former university lecturer Mark Brummell, a member of the Southampton Cycling Campaign, died at the age of 53 in a collision with a Renault Megane at Ipley Crossroads in the New Forest in May.

The drive will see signs placed on key roads which have been identified as dangerous for cyclists.

The signs will then be changed during the course of the coming year with new messages, in the hope of making drivers more alert.

The campaign has been launched in conjunction with both Southampton and Hampshire councils and has the backing of British Cycling as well as local businesses including Halfords and Hargroves.

Officers will be handing out advice and information leaflets to all road users, which also include discount vouchers to help ensure that cyclists have the right protective equipment, lights and safety kit on their bikes.

High-visibility rucksack covers will also be given to cyclists to help make them more visible to other motorists.

Sergeant Darren Ord, who is co-|ordinating the campaign, said: “Steer Clear is really important to us, because it is designed purely to save life and stop people being injured on our roads.

“Our message to cyclists is very simple – be safe and be seen.”

A key part of the scheme will be raising awareness of road laws and clampdowns on people cycling recklessly on pavements, without lights and those who choose to get on their bikes while under the influence of drink or drugs.

Sgt Ord said: “We want to foster a culture of mutual respect between all road users to create a safer environment on the roads. Ultimately, we want to stop people getting hurt and reduce road casualties, and we are confident that this initiative will help us do just that.”

Earlier this year, the Daily Echo revealed that more cyclists were hurt on Hampshire’s roads last year than anywhere outside London – 816 in 2011, an 18 per cent rise on the previous year.

Danger zones

THE roads where new signs will be placed following incidents in 2011/12:

Southampton

  •     A3024 between its junctions with Hawkeswood Road and A334 Bitterne Road East: Four serious and three slight injuries.
  •     A3057 Shirley High Street and Shirley Road: Seven slight injuries.
  •     A3025 Central Bridge, Royal Crescent Road, B3039 Salt Marsh Road, A33 March Lane, A33 Terminus Terrace: Three serious and six slight injuries.
  •     Pound Tree Road: One serious and two slight injuries.

New Forest

  •     B3054 between Hill Top and Hatchet Moor: Three serious injuries.

Gosport

  •     B3334 Gosport Road, in vicinity of Baycroft School: Four slight injuries.
  •     A32 Gosport Road, between its junctions with Mill Road roundabout and Lederle Lane: Three serious injuries.

Fareham

  •     A27 Between its junctions with Farm Road, Titchfield Common and Highlands Road: One serious and four slight injuries.

Comments(23)

elvisimo says...
8:15am Mon 1 Oct 12

here we go again.....

hulla baloo says...
8:24am Mon 1 Oct 12

Trying to educate many of these cyclists is like trying to push water uphill.

hmw says...
8:24am Mon 1 Oct 12

Would all motorists now please copy and paste their ill-informed rants and sweeping generalisations in the space provided

Richard 51 says...
9:03am Mon 1 Oct 12

I bet someone comes along and states that they all jump red lights, ride on pavements, have no lights and don't pay road tax …....... < runs and hides >

wizard says...
9:04am Mon 1 Oct 12

hmw wrote:
Would all motorists now please copy and paste their ill-informed rants and sweeping generalisations in the space provided
Excellent post, I see the echo's main troll Hulla Baloo got in nice and early!

elvisimo says...
9:08am Mon 1 Oct 12

Richard 51 wrote:
I bet someone comes along and states that they all jump red lights, ride on pavements, have no lights and don't pay road tax …....... &lt; runs and hides &gt;
now you have ruined a lot of peoples fun there!

Georgem says...
9:09am Mon 1 Oct 12

Hang on, don't start yet, I just need to grab some popcorn.

Niel says...
1:30pm Mon 1 Oct 12

elvisimo wrote:
Richard 51 wrote:
I bet someone comes along and states that they all jump red lights, ride on pavements, have no lights and don't pay road tax …....... &lt; runs and hides &gt;
now you have ruined a lot of peoples fun there!
And if you really want to see red lights ignored by cyclists I suggest University Road's pedestrian crossings and the junction with Burgess Road too... Where the good cyclists are always out numbered by the bicycle (ab)users.

Ginger_cyclist says...
1:39pm Mon 1 Oct 12

I hope they do something about the electronic sign at the roundabout on saltmarsh road that is meant to warn you if a cyclist is coming down off the bridge, I've only seen it register one cyclist coming down the bridge, it misses all the others and those cycle lanes on the same roundabout are dangerous.

BillyTheKid says...
2:53pm Mon 1 Oct 12

So do I, and everyone else here, Ginger.

In the meantime, why don't you get down there everyday and keep a vigilant eye on things ? You could climb up the sign with a megaphone and make warning announcements when appropriate. There you are, problem solved.

Is that trolling ?

BillyTheKid says...
3:01pm Mon 1 Oct 12

hulla baloo wrote:
Trying to educate many of these cyclists is like trying to push water uphill.
Trust hulla baloo to come out with the old "Trying to educate many of these cyclists is like trying to push water uphill" chestnut.

Is that trolling ?

elvisimo says...
3:10pm Mon 1 Oct 12

Niel wrote:
elvisimo wrote:
Richard 51 wrote: I bet someone comes along and states that they all jump red lights, ride on pavements, have no lights and don't pay road tax …....... &lt; runs and hides &gt;
now you have ruined a lot of peoples fun there!
And if you really want to see red lights ignored by cyclists I suggest University Road's pedestrian crossings and the junction with Burgess Road too... Where the good cyclists are always out numbered by the bicycle (ab)users.
yes - thousands of them pouring through the red lights manically laughing.

geoff51 says...
4:24pm Mon 1 Oct 12

I see the police are also clamping down on pavement cycling, no lights and drunk/drugged cyclist, that should cut the number of cyclist by half straight away!
Seriously though I think the law on mobile phones should be extended to cover cyclists as they cant be in proper control of their cycle like a motorist, and while we are at it how can they be in touch with the road conditions with earphones in their ears and their hoodie up.
Cue Downdraft and Gingerwinger!

Georgem says...
4:28pm Mon 1 Oct 12

The Prophecy is fulfilled!

Ginger_cyclist says...
5:50pm Mon 1 Oct 12

geoff51 wrote:
I see the police are also clamping down on pavement cycling, no lights and drunk/drugged cyclist, that should cut the number of cyclist by half straight away!
Seriously though I think the law on mobile phones should be extended to cover cyclists as they cant be in proper control of their cycle like a motorist, and while we are at it how can they be in touch with the road conditions with earphones in their ears and their hoodie up.
Cue Downdraft and Gingerwinger!
Actually, I already know that it is illegal to use the phone while riding a pedal cycle as the law doesn't stipulate as applying to "MOTOR VEHICLES" but it actually says vehicles which also means those without engines, while we're on the subject, I was quite helpful the other day and politely warned a lady about the fine for using a mobile even while in traffic, she then stopped texting, put down the blackberry and thanked me, as for the earphones, I could quite easily say the same **** thing about motorists who I see driving with them in their ears but a hoodie? I could actually understand having a hood up if it's raining and to be honest it isn't much different to a motorcyclist having their full face helmet on, the only difference is a hood sometimes won't move with your head.
Maybe old Geoff the Guff has had his last puff.

geoff51 says...
8:01pm Mon 1 Oct 12

Ginger_cyclist wrote:
geoff51 wrote:
I see the police are also clamping down on pavement cycling, no lights and drunk/drugged cyclist, that should cut the number of cyclist by half straight away!
Seriously though I think the law on mobile phones should be extended to cover cyclists as they cant be in proper control of their cycle like a motorist, and while we are at it how can they be in touch with the road conditions with earphones in their ears and their hoodie up.
Cue Downdraft and Gingerwinger!
Actually, I already know that it is illegal to use the phone while riding a pedal cycle as the law doesn't stipulate as applying to &quot;MOTOR VEHICLES" but it actually says vehicles which also means those without engines, while we're on the subject, I was quite helpful the other day and politely warned a lady about the fine for using a mobile even while in traffic, she then stopped texting, put down the blackberry and thanked me, as for the earphones, I could quite easily say the same **** thing about motorists who I see driving with them in their ears but a hoodie? I could actually understand having a hood up if it's raining and to be honest it isn't much different to a motorcyclist having their full face helmet on, the only difference is a hood sometimes won't move with your head.
Maybe old Geoff the Guff has had his last puff.
Less of the old Gingerwinger you are getting very boring

Ginger_cyclist says...
10:27pm Mon 1 Oct 12

geoff51 wrote:
Ginger_cyclist wrote:
geoff51 wrote:
I see the police are also clamping down on pavement cycling, no lights and drunk/drugged cyclist, that should cut the number of cyclist by half straight away!
Seriously though I think the law on mobile phones should be extended to cover cyclists as they cant be in proper control of their cycle like a motorist, and while we are at it how can they be in touch with the road conditions with earphones in their ears and their hoodie up.
Cue Downdraft and Gingerwinger!
Actually, I already know that it is illegal to use the phone while riding a pedal cycle as the law doesn't stipulate as applying to &quot;MOTOR VEHICLES" but it actually says vehicles which also means those without engines, while we're on the subject, I was quite helpful the other day and politely warned a lady about the fine for using a mobile even while in traffic, she then stopped texting, put down the blackberry and thanked me, as for the earphones, I could quite easily say the same **** thing about motorists who I see driving with them in their ears but a hoodie? I could actually understand having a hood up if it's raining and to be honest it isn't much different to a motorcyclist having their full face helmet on, the only difference is a hood sometimes won't move with your head.
Maybe old Geoff the Guff has had his last puff.
Less of the old Gingerwinger you are getting very boring
Less of the old what Mr Guff?

geoff51 says...
10:36pm Mon 1 Oct 12

Ginger_cyclist wrote:
geoff51 wrote:
Ginger_cyclist wrote:
geoff51 wrote:
I see the police are also clamping down on pavement cycling, no lights and drunk/drugged cyclist, that should cut the number of cyclist by half straight away!
Seriously though I think the law on mobile phones should be extended to cover cyclists as they cant be in proper control of their cycle like a motorist, and while we are at it how can they be in touch with the road conditions with earphones in their ears and their hoodie up.
Cue Downdraft and Gingerwinger!
Actually, I already know that it is illegal to use the phone while riding a pedal cycle as the law doesn't stipulate as applying to &quot;MOTOR VEHICLES" but it actually says vehicles which also means those without engines, while we're on the subject, I was quite helpful the other day and politely warned a lady about the fine for using a mobile even while in traffic, she then stopped texting, put down the blackberry and thanked me, as for the earphones, I could quite easily say the same **** thing about motorists who I see driving with them in their ears but a hoodie? I could actually understand having a hood up if it's raining and to be honest it isn't much different to a motorcyclist having their full face helmet on, the only difference is a hood sometimes won't move with your head.
Maybe old Geoff the Guff has had his last puff.
Less of the old Gingerwinger you are getting very boring
Less of the old what Mr Guff?
I am not old and I will certainly live longer than you as according to you cyclists are an endangered breed owing to their lifestyle.

teamgreen says...
10:36pm Mon 1 Oct 12

there is no law about using a phone when cycling but you could get done for careless cycling.as for the lack of control what about when you signal with your arms then you again only have one hand on the bar ? even the police and pcso's use there mobile's when cycling (with a earpiece) and move the phone nearer to the face when talking.they do not have training to do this,i checked with a police cyclist.as for the speeding red light jumpers try winchester road as the car drivers ignore the signals and block or drive through them.

Ginger_cyclist says...
10:57pm Mon 1 Oct 12

geoff51 wrote:
Ginger_cyclist wrote:
geoff51 wrote:
Ginger_cyclist wrote:
geoff51 wrote:
I see the police are also clamping down on pavement cycling, no lights and drunk/drugged cyclist, that should cut the number of cyclist by half straight away!
Seriously though I think the law on mobile phones should be extended to cover cyclists as they cant be in proper control of their cycle like a motorist, and while we are at it how can they be in touch with the road conditions with earphones in their ears and their hoodie up.
Cue Downdraft and Gingerwinger!
Actually, I already know that it is illegal to use the phone while riding a pedal cycle as the law doesn't stipulate as applying to &quot;MOTOR VEHICLES" but it actually says vehicles which also means those without engines, while we're on the subject, I was quite helpful the other day and politely warned a lady about the fine for using a mobile even while in traffic, she then stopped texting, put down the blackberry and thanked me, as for the earphones, I could quite easily say the same **** thing about motorists who I see driving with them in their ears but a hoodie? I could actually understand having a hood up if it's raining and to be honest it isn't much different to a motorcyclist having their full face helmet on, the only difference is a hood sometimes won't move with your head.
Maybe old Geoff the Guff has had his last puff.
Less of the old Gingerwinger you are getting very boring
Less of the old what Mr Guff?
I am not old and I will certainly live longer than you as according to you cyclists are an endangered breed owing to their lifestyle.
Really? You'll live longer than me? Please enlighten me as to how you came by this startling revelation.

Ginger_cyclist says...
11:06pm Mon 1 Oct 12

teamgreen wrote:
there is no law about using a phone when cycling but you could get done for careless cycling.as for the lack of control what about when you signal with your arms then you again only have one hand on the bar ? even the police and pcso's use there mobile's when cycling (with a earpiece) and move the phone nearer to the face when talking.they do not have training to do this,i checked with a police cyclist.as for the speeding red light jumpers try winchester road as the car drivers ignore the signals and block or drive through them.
No, there isn't a specific law about using a mobile while cycling but I'm pretty sure the law about doing it while driving says that it's illegal when in control of a vehicle, I will check this to be 110% sure though, as for signalling, yes, technically you aren't in full control but it is legal, it's even legal to use hand signals in a car if your indicators are broken but unless a cyclist spends a lot of money on a set of indicators that take up a lot of space on their handle bars then hand signals are best, then again I had a set of rear indicators with a working brake light but they stopped making them and mine broke because they were cheap and also for speeders and red light jumpers, sit outside costa coffee at antelope park, many motorists jump those lights no matter what, often while doing 40 to 50mph even though it's only a 30 zone until you reach the lights outside what used to be the target.

Georgem says...
8:27am Tue 2 Oct 12

Ginger_cyclist wrote:
teamgreen wrote:
there is no law about using a phone when cycling but you could get done for careless cycling.as for the lack of control what about when you signal with your arms then you again only have one hand on the bar ? even the police and pcso's use there mobile's when cycling (with a earpiece) and move the phone nearer to the face when talking.they do not have training to do this,i checked with a police cyclist.as for the speeding red light jumpers try winchester road as the car drivers ignore the signals and block or drive through them.
No, there isn't a specific law about using a mobile while cycling but I'm pretty sure the law about doing it while driving says that it's illegal when in control of a vehicle, I will check this to be 110% sure though, as for signalling, yes, technically you aren't in full control but it is legal, it's even legal to use hand signals in a car if your indicators are broken but unless a cyclist spends a lot of money on a set of indicators that take up a lot of space on their handle bars then hand signals are best, then again I had a set of rear indicators with a working brake light but they stopped making them and mine broke because they were cheap and also for speeders and red light jumpers, sit outside costa coffee at antelope park, many motorists jump those lights no matter what, often while doing 40 to 50mph even though it's only a 30 zone until you reach the lights outside what used to be the target.
How are you ascertaining their speed?

Ginger_cyclist says...
10:39am Tue 2 Oct 12

Georgem wrote:
Ginger_cyclist wrote:
teamgreen wrote:
there is no law about using a phone when cycling but you could get done for careless cycling.as for the lack of control what about when you signal with your arms then you again only have one hand on the bar ? even the police and pcso's use there mobile's when cycling (with a earpiece) and move the phone nearer to the face when talking.they do not have training to do this,i checked with a police cyclist.as for the speeding red light jumpers try winchester road as the car drivers ignore the signals and block or drive through them.
No, there isn't a specific law about using a mobile while cycling but I'm pretty sure the law about doing it while driving says that it's illegal when in control of a vehicle, I will check this to be 110% sure though, as for signalling, yes, technically you aren't in full control but it is legal, it's even legal to use hand signals in a car if your indicators are broken but unless a cyclist spends a lot of money on a set of indicators that take up a lot of space on their handle bars then hand signals are best, then again I had a set of rear indicators with a working brake light but they stopped making them and mine broke because they were cheap and also for speeders and red light jumpers, sit outside costa coffee at antelope park, many motorists jump those lights no matter what, often while doing 40 to 50mph even though it's only a 30 zone until you reach the lights outside what used to be the target.
How are you ascertaining their speed?
I use simple measurements and also it's kind of obvious to see if they're going faster than other vehicles and everyone knows they speed along there so they get up the hill on either side a little quicker.

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