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  • "
    Urbane Forager wrote:
    Saint2824 wrote:
    law_stud wrote: Sorry ZSC, but you don't hire world-class IP lawyers (Edwards Wildman are rather well known in the field) to extract nominal fees. You'll spend more on the lawyers' fees than you'll get back in a few years from the license, maybe adding in an extra year in if you take into account the discount rate when valuing future fees payable. Oh, and then there's the negative press attention. All in all, they would have been better off to leave well alone if this were, in fact, their intention all along.
    What i think people fail to realise, and this is not me agreeing with what has happened, but if a copyright holder does not take action against breaches of its rights then they can potentially loose them entirely. And it doesn't matter on the size of the breach or business they don't go after. Once they identify a breach or potential breach they MUST take action. I don't think these bully boy tactics of threatening letters is the way forward, as i do not beleive that the hobbit (pub) have deliberately used images etc to increase profits. I think they were in some cases maybe just a little naive. The $100 licence fee would just be a nominal amount to make it all legal again and that they are receiving some payment for use of their copyrighted images etc. Without it, they would leave themselves open to numerous others taking the p1ss.
    I am a copyright holder, via both books and DVDs. I always chase down illegal copying and downloads, which are now numerous but if someone merely copies a picture, quotes or titles etc. - I always consider it as flattery and good marketing for me/my products.
    I think that as the Hobbit pub was named after the original book/fictional creature not the film that is about to be made/released then the whole thing is a bit silly but non-the-less a stunning viral PR coup for the good old Hobbit...
    Keep up the good work Southampton!
    btw. Has anyone spotted that we are back on the national weather maps now? I noticed that we were replaced by Portsmouth for a while, when we dropped out of the Prem.
    I do hope the Hobbit owners now agree to what is a very generous offer.
    I wish them well if they do"
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Southampton's The Hobbit pub saved

The Hobbit in Southampton

The Hobbit in Southampton

First published in Southampton Daily Echo: Photograph of the Author Exclusive by , Education Reporter

THE battle over Southampton's famous pub, The Hobbit, could be over, the Daily Echo understands.

The Saul Zaentz Company, which contacted owners Punch Tavern about the Bevois Valley pub's use of The Hobbit brand has told the Daily Echo the row has been a misunderstanding.

Film producer Paul Zaentz has told the Echo he does not necessarily want to remove all reference to Tolkien's work and "certainly doesn't want to run anyone out of business."

He wants to resolve the dispute "amicably" and suggested the pub could be asked to pay a nominal licence fee of $100 a year - about £63.

Mr Zaentz said: “We’ve tried to be very gracious. We think asking for a nominal licence fee is very reasonable.

"Rather than engage in protracted and expensive litigation, (we) would prefer to resolve this matter amicably.

"We said we would be willing to consider any proposition they might make, but to my knowledge we’ve had no response yet."

Mr Zaentz contacted the Echo after the campaign to save the pub garnered worldwide attention, with backing from Stephen Fry and Sir Ian McKellen, who both appear in the upcoming The Hobbit movie.

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