Britain’s favourite radio presenter and television personality, Sir Terry Wogan will be joining Cunard’s Queen Victoria when she sails from Southampton in May next year.

Together with a loyal band of TOGs (Terry’s Old Geezers), Sir Terry will be among the passengers on the 12-night voyage to the Mediterranean raising money for BBC Children In Need charity.

“The Jewels of the Mediterranean cruise will be woven with more than a modicum of guests, glamour and glitz together with evenings of music and mirth,’’ said the presenter of Wake Up to Wogan.

Cunard has pledged to donate ten per cent of every TOG fare to Children In Need for each booking made directly with the company.

Long known as the operator of “The Most Famous Ocean Liners in the World’’ the Cunard brand itself has recently been recognised as the most famous in cruising, coming in at 41st place overall within the top 500 Superbrands survey.

This put the Cunard brand name higher than Waitrose, Starbucks, Sainsbury’s, Audi, Sunday Times and Harvey Nichols, with only British Airways, Virgin Atlantic, Hilton and Thomas Cook in the travel sector being placed higher.

However, among the over 55 age group, Cunard was in the coveted top ten, in at number nine.

One of the oldest names in passenger shipping, Cunard’s fleet is the youngest in the business and currently consists of flagship Queen Mary 2 and Queen Victoria.

A third Queen, Queen Elizabeth, will join the fleet in October 2010 reducing the average fleet age even further.

The annual Superbrands survey is a major piece of research among thousands of consumers and involving a panel of experts looking at which brands are the “best in their field’’.Cunard’s president and managing director, Peter Shanks, said: “Consumers today are looking for high profile brands that represent the best in class, Cunard is just such a brand. This is a tremendous credit to everyone involved in Cunard, ship and shore”.