League Cup rebranded as Capital One Cup (From Daily Echo)
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League Cup rebranded as Capital One Cup
9:52am Friday 1st June 2012 in Sport
The League Cup, previously sponsored by Carling, is now the Capital One Cup
The League Cup will be known as the Capital One Cup from the start of the new season under a four-year sponsorship agreement with the credit card company, the Football League has announced.
Saints will enter at the second round stage of the competition in the upcoming campaign.
The value of the new sponsorship deal was not disclosed.
Football League chief commercial officer Richard Heaselgrave said: "This is terrific news for clubs and a great way to conclude what has been a memorable domestic football season.
"The Capital One Cup is in great shape having been re-invigorated in recent seasons by a number of memorable finals, some thrilling midweek cup football and a first glimpse of the stars of the future."
The draw for the first round of the rebranded competition will be made on June 14, with the final scheduled to take place at Wembley on February 24.
Comments(15)
Shoong
says...
10:42am Fri 1 Jun 12
St Retford wrote:It's a free market - anyone can apply to be the sponsor of this competition.
How far are we from a time when absolutely everything in football is sponsored by either online gambling companies or 'financial services providers' ie glorified loan sharks? It's none too pretty.
Can you imagine of Durex got it...? :)
Strasbourg Saint
says...
11:11am Fri 1 Jun 12
Shoong wrote:Is there a finance company called '38 Double D'?
St Retford wrote:It's a free market - anyone can apply to be the sponsor of this competition.
How far are we from a time when absolutely everything in football is sponsored by either online gambling companies or 'financial services providers' ie glorified loan sharks? It's none too pretty.
Can you imagine of Durex got it...? :)
I'd be happy to enter the 38 Double D Cup.
Costa Baz
says...
11:20am Fri 1 Jun 12
insane saint
says...
11:34am Fri 1 Jun 12
WE ARE SOUTHAMPTON AND WE WILL GO OUT AND TRY TO WIN IT.
WE ARE SOUTHAMPTON PRIDE OF THE SOUTH
COYR
dopplershift
says...
11:54am Fri 1 Jun 12
Strasbourg Saint
says...
12:08pm Fri 1 Jun 12
dopplershift wrote:Yes, but if it was called the 38 Double D Cup, they could add a lid, as per the FA Cup.
Who cares what it's called lets just try and win it!
Then, as the winning captain collected it and raised it slightly awkwardly into the air, Motty could utter those immortal words:
'Here comes the captain. He has hold of the 38 Double D Cup. He lifts ...... and separates.'
Alicesdad
says...
12:13pm Fri 1 Jun 12
It's in great shape is it?? REALLY?? The last comment in this item is really saying that teams put out the reserves and youngsters .. or to put it another way they dont care if they get knocked out.
Its potentially offers a trip to Wembley and the chance for the other clubs to win a trophy, but the sad fact is it is a trophy that has little importance as most top clubs are far more interested in Premieship income and survival, so they wont risk players getting injured.
Its all about money of course. Even the FA Cup has lost some gloss. When Man Utds opted out of the FA cup back in 1999 the writing was on the wall. Since then its very much a fans trophy .. its' importance to clubs has diminished
I remember the days when the League Cup built up its credibility until it was a truly major trophy back in the '70s and '80s. These days it's about as important as the Daily Mail 5 a side used to be (except for the year that Saints won it of course).
I love it when Saints win trophies and Id love to win it. But from a club perspective it won't be a priority.
Strasbourg Saint
says...
12:23pm Fri 1 Jun 12
Alicesdad wrote:Absolutely right. However, in referrence to the other thread, when the likes of Chelsea and co. are struggling to meet their bills and looking for a quick buck, they'll be glad of a decent run in the COCup.
"The Capital One Cup is in great shape .... " ...... some thrilling midweek cup football and a first glimpse of the stars of the future."
It's in great shape is it?? REALLY?? The last comment in this item is really saying that teams put out the reserves and youngsters .. or to put it another way they dont care if they get knocked out.
Its potentially offers a trip to Wembley and the chance for the other clubs to win a trophy, but the sad fact is it is a trophy that has little importance as most top clubs are far more interested in Premieship income and survival, so they wont risk players getting injured.
Its all about money of course. Even the FA Cup has lost some gloss. When Man Utds opted out of the FA cup back in 1999 the writing was on the wall. Since then its very much a fans trophy .. its' importance to clubs has diminished
I remember the days when the League Cup built up its credibility until it was a truly major trophy back in the '70s and '80s. These days it's about as important as the Daily Mail 5 a side used to be (except for the year that Saints won it of course).
I love it when Saints win trophies and Id love to win it. But from a club perspective it won't be a priority.
Furthermore, to labour my previous ...... um ..... 'points', this competition would certainly be in great shape if it was called the 38 Double D Cup.
Okay, sorry, everyone, I'll stop now.
OSPREYSAINT
says...
1:05pm Fri 1 Jun 12
circa 66 saint
says...
1:08pm Fri 1 Jun 12
OSPREYSAINT
says...
1:18pm Fri 1 Jun 12
circa 66 saint wrote:I think the are even trying to opt out of the Paint Pot, because they think it is soiled goods after we won it.
will the skunts be allowed to enter?, because of their bad credit rating
olddellsaint
says...
3:06pm Fri 1 Jun 12
Mush On The Beach
says...
4:15pm Fri 1 Jun 12
St Retford wrote:I agree, wholeheartedly.
How far are we from a time when absolutely everything in football is sponsored by either online gambling companies or 'financial services providers' ie glorified loan sharks? It's none too pretty.
But while I’m here I’d also like thank my sponsors.
Mush was dressed by Paul Smith, fed by McDonalds, hairstyle by Trevor Mitchell, manicured and massaged by Singapore Suzie (Don’t tell Mrs Mush)
pushamara
says...
10:17pm Mon 11 Jun 12
insane saint wrote:have you been out drinking with red army 1?
i don't care what it is called. WE ARE SOUTHAMPTON AND WE WILL GO OUT AND TRY TO WIN IT. WE ARE SOUTHAMPTON PRIDE OF THE SOUTH COYR
St Retford says...
10:13am Fri 1 Jun 12