The Prodigy sponsor Eastleigh Red U13 football team

The Prodigy - Liam Howlett, Keith Flint and Maxim Reality

The Eastleigh Under-13s Red football team pictured with the Hampshire Cup

First published in Sport Daily Echo: Photograph of the Author Exclusive by , Reporter

THEY are a band known for inspiring some crazy moves on the dance floor.

But now punk ravers The Prodigy have become an inspiration on the football field – after they agreed to sponsor a young team’s kit.

Eastleigh Junior Football Club Under-13s Red used the band’s music to get fired up before games during the last season, and ended up winning the prestigious Hampshire Cup.

When parent and music journalist Martin James heard about the unusual pre-match motivation tactics from his son, he used his contacts in the industry to let the band know and frontman Liam Howlett immediately offered to sponsor the team.

The boys’ brand new kit is the same colour as their affiliated team Eastleigh Football Club, but also features The Prodigy’s distinctive ant logo.

Coach Chris Chapman said: “When we went to 11-a-side we got changing rooms and I’ve always played them a bit of dance music just to get them going.

“The Prodigy has always been one of the favourites because it has a fast heavy beat.

“I would have it playing in the background and then just before they went out, I put the tunes up really loud.

“I think it’s brilliant they’ve decided to sponsor us.

“We had played in our previous kit for the last two seasons and we really needed a new kit.

“These kids are at the serious end of boys’ football – some come from academies, some are trialling with academies – they deserve good kit.

“This is the same as Eastleigh Football Club’s kit, who we are affiliated with, so I wanted them to have that feeling of being with Eastleigh FC.”

And the youngsters are enjoying the kudos of having the name of one of the world’s most famous dance bands on the front of their shirts. Caine Chapman, 12, from Hythe said: “It was a shock when I found out they were sponsoring us because they’re such a big band.

“When we listen to it, it makes us get ready for the game.”

Felix Tansey-Thomas, 12, from Romsey, added: “It gets us really pumped up before the games so we just want to get out there.

“I think it might have helped us get to the top of the league, but we also train a lot.”

The team are hoping hits like Firestarter and Out of Space will now help motivate them to defend their Hampshire Cup title this season.

Comments (19)

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9:29am Fri 5 Oct 12

St Retford says...

AMAZING.

The kids are right, though - there's nothing like a very loud blast of 'Breathe' to get up up for a game of fitba.
AMAZING. The kids are right, though - there's nothing like a very loud blast of 'Breathe' to get up up for a game of fitba. St Retford
  • Score: 0

9:37am Fri 5 Oct 12

thankfully not a PO postcode says...

feel good factor amazing well done boys and big up to the prodigy you can sponsor me too i love u many an amazing night had x x
feel good factor amazing well done boys and big up to the prodigy you can sponsor me too i love u many an amazing night had x x thankfully not a PO postcode
  • Score: 0

10:05am Fri 5 Oct 12

originalsfc says...

Kids football team sponsered by a band that was formed in the drug fuelled rave scene and in which drug enanced state of enhanced listening have played a major part in compssision and listening to this day..............tha
ts appropriate then.

Next week trackuits sponsered by the jimmy saville foundtion ?
Kids football team sponsered by a band that was formed in the drug fuelled rave scene and in which drug enanced state of enhanced listening have played a major part in compssision and listening to this day..............tha ts appropriate then. Next week trackuits sponsered by the jimmy saville foundtion ? originalsfc
  • Score: 0

10:06am Fri 5 Oct 12

originalsfc says...

smack my **** up
smack my **** up originalsfc
  • Score: 0

10:08am Fri 5 Oct 12

Walter K says...

originalsfc wrote:
Kids football team sponsered by a band that was formed in the drug fuelled rave scene and in which drug enanced state of enhanced listening have played a major part in compssision and listening to this day..............tha ts appropriate then. Next week trackuits sponsered by the jimmy saville foundtion ?
Plank.
[quote][p][bold]originalsfc[/bold] wrote: Kids football team sponsered by a band that was formed in the drug fuelled rave scene and in which drug enanced state of enhanced listening have played a major part in compssision and listening to this day..............tha ts appropriate then. Next week trackuits sponsered by the jimmy saville foundtion ?[/p][/quote]Plank. Walter K
  • Score: -1

10:15am Fri 5 Oct 12

originalsfc says...

Walter K wrote:
originalsfc wrote:
Kids football team sponsered by a band that was formed in the drug fuelled rave scene and in which drug enanced state of enhanced listening have played a major part in compssision and listening to this day..............tha ts appropriate then. Next week trackuits sponsered by the jimmy saville foundtion ?
Plank.
Yep thats right - FYI I knew the Prodigy boys,the Shamen boys etc and used to often party with them backtage both inthe UK and n Europe.

Whatever next - Winchster City FC owned by a drug dealer ?
[quote][p][bold]Walter K[/bold] wrote: [quote][p][bold]originalsfc[/bold] wrote: Kids football team sponsered by a band that was formed in the drug fuelled rave scene and in which drug enanced state of enhanced listening have played a major part in compssision and listening to this day..............tha ts appropriate then. Next week trackuits sponsered by the jimmy saville foundtion ?[/p][/quote]Plank.[/p][/quote]Yep thats right - FYI I knew the Prodigy boys,the Shamen boys etc and used to often party with them backtage both inthe UK and n Europe. Whatever next - Winchster City FC owned by a drug dealer ? originalsfc
  • Score: 0

10:30am Fri 5 Oct 12

MGRA says...

originalsfc wrote:
Walter K wrote:
originalsfc wrote:
Kids football team sponsered by a band that was formed in the drug fuelled rave scene and in which drug enanced state of enhanced listening have played a major part in compssision and listening to this day..............tha ts appropriate then. Next week trackuits sponsered by the jimmy saville foundtion ?
Plank.
Yep thats right - FYI I knew the Prodigy boys,the Shamen boys etc and used to often party with them backtage both inthe UK and n Europe.

Whatever next - Winchster City FC owned by a drug dealer ?
must be great living in your made-up world, you sound more "drug induced" than KF and his merry men.... Have you ever met the band ? Spoken to them ? Know what the **** you are talking about ? Thought not, move along folks, nothing to read here,,, apart from carp...
[quote][p][bold]originalsfc[/bold] wrote: [quote][p][bold]Walter K[/bold] wrote: [quote][p][bold]originalsfc[/bold] wrote: Kids football team sponsered by a band that was formed in the drug fuelled rave scene and in which drug enanced state of enhanced listening have played a major part in compssision and listening to this day..............tha ts appropriate then. Next week trackuits sponsered by the jimmy saville foundtion ?[/p][/quote]Plank.[/p][/quote]Yep thats right - FYI I knew the Prodigy boys,the Shamen boys etc and used to often party with them backtage both inthe UK and n Europe. Whatever next - Winchster City FC owned by a drug dealer ?[/p][/quote]must be great living in your made-up world, you sound more "drug induced" than KF and his merry men.... Have you ever met the band ? Spoken to them ? Know what the **** you are talking about ? Thought not, move along folks, nothing to read here,,, apart from carp... MGRA
  • Score: 1

10:48am Fri 5 Oct 12

G0Rf says...

The Eastleigh "REDS" dont look very red in the photo and video?
They look like Eastleigh "SKY BLUE'S"
The Eastleigh "REDS" dont look very red in the photo and video? They look like Eastleigh "SKY BLUE'S" G0Rf
  • Score: 0

10:56am Fri 5 Oct 12

originalsfc says...

MGRA wrote:
originalsfc wrote:
Walter K wrote:
originalsfc wrote:
Kids football team sponsered by a band that was formed in the drug fuelled rave scene and in which drug enanced state of enhanced listening have played a major part in compssision and listening to this day..............tha ts appropriate then. Next week trackuits sponsered by the jimmy saville foundtion ?
Plank.
Yep thats right - FYI I knew the Prodigy boys,the Shamen boys etc and used to often party with them backtage both inthe UK and n Europe.

Whatever next - Winchster City FC owned by a drug dealer ?
must be great living in your made-up world, you sound more "drug induced" than KF and his merry men.... Have you ever met the band ? Spoken to them ? Know what the **** you are talking about ? Thought not, move along folks, nothing to read here,,, apart from carp...
Little knowledge is often dangerous.

Yes I was a promoter 1988 - 2004.

Ive no problem with it as like me they are now parents themselves - but I do think its funny how things change and those frowned upon for their antics are now accepted / sponsering kids football.
[quote][p][bold]MGRA[/bold] wrote: [quote][p][bold]originalsfc[/bold] wrote: [quote][p][bold]Walter K[/bold] wrote: [quote][p][bold]originalsfc[/bold] wrote: Kids football team sponsered by a band that was formed in the drug fuelled rave scene and in which drug enanced state of enhanced listening have played a major part in compssision and listening to this day..............tha ts appropriate then. Next week trackuits sponsered by the jimmy saville foundtion ?[/p][/quote]Plank.[/p][/quote]Yep thats right - FYI I knew the Prodigy boys,the Shamen boys etc and used to often party with them backtage both inthe UK and n Europe. Whatever next - Winchster City FC owned by a drug dealer ?[/p][/quote]must be great living in your made-up world, you sound more "drug induced" than KF and his merry men.... Have you ever met the band ? Spoken to them ? Know what the **** you are talking about ? Thought not, move along folks, nothing to read here,,, apart from carp...[/p][/quote]Little knowledge is often dangerous. Yes I was a promoter 1988 - 2004. Ive no problem with it as like me they are now parents themselves - but I do think its funny how things change and those frowned upon for their antics are now accepted / sponsering kids football. originalsfc
  • Score: 0

11:07am Fri 5 Oct 12

forestlady says...

I have seen The Prodigy live and my husband is on his third kit sponsor of our kids football teams. These 12 year old boys will not be googling Prodigy to discover their past, they are just jumping around to a gre
at track pre-match! I think this is a great story, Eastleigh FC teams are always good. And have a reputation to maintain and this is one coo kit. Good luck boys!
I have seen The Prodigy live and my husband is on his third kit sponsor of our kids football teams. These 12 year old boys will not be googling Prodigy to discover their past, they are just jumping around to a gre at track pre-match! I think this is a great story, Eastleigh FC teams are always good. And have a reputation to maintain and this is one coo kit. Good luck boys! forestlady
  • Score: 0

12:54pm Fri 5 Oct 12

saintinpattaya says...

Good on the band for sponsoring kids footy. Would the objectors mind if it was an older pop star like say Mr Bowie who is one of the greatest influences on musicians starting to play, but has a slightly sordid past being a sponsor.
We all have a youth and make mistakes. But The Prodigy make fine music.
Fantastic for the team.
Now Cannibal Corpse might raise a few eyebrows.....
Good on the band for sponsoring kids footy. Would the objectors mind if it was an older pop star like say Mr Bowie who is one of the greatest influences on musicians starting to play, but has a slightly sordid past being a sponsor. We all have a youth and make mistakes. But The Prodigy make fine music. Fantastic for the team. Now Cannibal Corpse might raise a few eyebrows..... saintinpattaya
  • Score: 0

3:31pm Fri 5 Oct 12

WECOMING4U says...

Listen to Talksport...Collymor
e telling everyone else where they are going wrong, Micky Quinn another one pontificating on other peoples lives. Richard Bacon on radio 2 the voice of respectability?
We all make mistakes I suppose but you have got to laugh at what people find ok now.
Listen to Talksport...Collymor e telling everyone else where they are going wrong, Micky Quinn another one pontificating on other peoples lives. Richard Bacon on radio 2 the voice of respectability? We all make mistakes I suppose but you have got to laugh at what people find ok now. WECOMING4U
  • Score: 0

4:52pm Fri 5 Oct 12

Lockssmart says...

Well done Prodigy.
Well done Prodigy. Lockssmart
  • Score: 0

8:23pm Fri 5 Oct 12

Wezsfc says...

originalsfc wrote:
Kids football team sponsered by a band that was formed in the drug fuelled rave scene and in which drug enanced state of enhanced listening have played a major part in compssision and listening to this day..............tha

ts appropriate then.

Next week trackuits sponsered by the jimmy saville foundtion ?
People like you are absolute f#*king mugs. These kids get a real lift out of being sponsered by a band recognised worldwide, and fair play to them. Things like this give them something to remember and talk about from their childhood, yet kn0bs like you can only complain and be pessimistic about it. Do everyone a favour and **** off back to wherever it is you came from.
[quote][p][bold]originalsfc[/bold] wrote: Kids football team sponsered by a band that was formed in the drug fuelled rave scene and in which drug enanced state of enhanced listening have played a major part in compssision and listening to this day..............tha ts appropriate then. Next week trackuits sponsered by the jimmy saville foundtion ?[/p][/quote]People like you are absolute f#*king mugs. These kids get a real lift out of being sponsered by a band recognised worldwide, and fair play to them. Things like this give them something to remember and talk about from their childhood, yet kn0bs like you can only complain and be pessimistic about it. Do everyone a favour and **** off back to wherever it is you came from. Wezsfc
  • Score: 0

10:18pm Fri 5 Oct 12

Paul TS says...

The father/manager Chris is a total thug and is exactly what is bad in kids football, perhaps the echo, before publishing this article can get some feedback from the Tyro league and Hampshire FA about the fathers attitude to referees, complaints etc etc? Getting pumped up for a game, yes various foul rap language is a great way to get 12 year old kids up for a game! I would never let my son near this bloke.
The father/manager Chris is a total thug and is exactly what is bad in kids football, perhaps the echo, before publishing this article can get some feedback from the Tyro league and Hampshire FA about the fathers attitude to referees, complaints etc etc? Getting pumped up for a game, yes various foul rap language is a great way to get 12 year old kids up for a game! I would never let my son near this bloke. Paul TS
  • Score: 0

10:12pm Sat 6 Oct 12

superfatdaddy says...

Some great comments here about the positive message that sponsorship can bring to teams - despite the uninformed points about 'rap lyrics' and drugs and the stupid comment about Winchester FC .

I think The Prodigy should be congratulated for their support of grass roots talent and not castigated for the pursuits of their youth. I wish others would do the same (bands, actors, pro footballers(!) etc).

Shame that Paul TS had to bring a personal malicious gripe into a success story about 12 year old lads.

To pin all that is wrong in kids football on one coach is a bit rich. To me the things that are wrong with kids football include:
1. unqualified coaches (Level 1 is not enough),
2. coaches who can't teach (these are children after all),
3. teams providing linesmen who use their position to cheat and also who continually 'coach' from the line
4. parents who shout to their kids to 'hack them',
5. libellous gossip on the touchline

On the occasions I've witnessed them play I don't think any of these points could easily be attributed to Eastleigh Reds team, coach or parents more than any other team.

Not sure if Paul TS's comment about referees is aimed at the coach or the parents (apostrophe missing?) - but it's a bit stupid considering how many coaches and parents abuse the refs every week (which shouldn't be condoned at any point by anyone).

The final comment about not letting his 'son near the bloke' is extremely malicious... what is he implying? And is he judging the parents who do let him coach their kids? Judging by the high standard of football the team play the coach can't be doing much wrong!

The irony about Paul TS's comment is that it displays the very 'thuggery' he accuses the coach of.

So, just to bring this back to my original point and to echo the more positive comments above - well done Eastleigh Reds for getting recognised by such a great band. Paul TS, please don't try to steal their moment through your abusive bile.

Shame on you... this is about the kids not about your personal opinion!!

Finally, I think Paul TS needs to understand that stuff posted here is subject to publishing laws and he breaks the site's terms by posting comments that are 'false, abusive or malicious' about the coach and the parents.
Some great comments here about the positive message that sponsorship can bring to teams - despite the uninformed points about 'rap lyrics' and drugs and the stupid comment about Winchester FC . I think The Prodigy should be congratulated for their support of grass roots talent and not castigated for the pursuits of their youth. I wish others would do the same (bands, actors, pro footballers(!) etc). Shame that Paul TS had to bring a personal malicious gripe into a success story about 12 year old lads. To pin all that is wrong in kids football on one coach is a bit rich. To me the things that are wrong with kids football include: 1. unqualified coaches (Level 1 is not enough), 2. coaches who can't teach (these are children after all), 3. teams providing linesmen who use their position to cheat and also who continually 'coach' from the line 4. parents who shout to their kids to 'hack them', 5. libellous gossip on the touchline On the occasions I've witnessed them play I don't think any of these points could easily be attributed to Eastleigh Reds team, coach or parents more than any other team. Not sure if Paul TS's comment about referees is aimed at the coach or the parents (apostrophe missing?) - but it's a bit stupid considering how many coaches and parents abuse the refs every week (which shouldn't be condoned at any point by anyone). The final comment about not letting his 'son near the bloke' is extremely malicious... what is he implying? And is he judging the parents who do let him coach their kids? Judging by the high standard of football the team play the coach can't be doing much wrong! The irony about Paul TS's comment is that it displays the very 'thuggery' he accuses the coach of. So, just to bring this back to my original point and to echo the more positive comments above - well done Eastleigh Reds for getting recognised by such a great band. Paul TS, please don't try to steal their moment through your abusive bile. Shame on you... this is about the kids not about your personal opinion!! Finally, I think Paul TS needs to understand that stuff posted here is subject to publishing laws and he breaks the site's terms by posting comments that are 'false, abusive or malicious' about the coach and the parents. superfatdaddy
  • Score: 0

4:17pm Sun 7 Oct 12

originalsfc says...

I'm glad for the kids but as previously stated find it what comical given its the Prodigy.

Uninformed comments ?

For the record I have in the past spent time with the Prodigy at some of the biggest benders ive ever been on......they have always been well known for and very open about their drug use and support of drug taking often attributing their own creativity to it. Why did Liam move to Stoke Newington ?


Stupid comment:

Winchester City FC....... mmmm why would I type something like that ?


to sum it up great for the kids who quite rightly have no concept of the Prodigy and see it through innocent eyes only as a great new kit...............bu
t funny as for many others considering.
I'm glad for the kids but as previously stated find it what comical given its the Prodigy. Uninformed comments ? For the record I have in the past spent time with the Prodigy at some of the biggest benders ive ever been on......they have always been well known for and very open about their drug use and support of drug taking often attributing their own creativity to it. Why did Liam move to Stoke Newington ? Stupid comment: Winchester City FC....... mmmm why would I type something like that ? to sum it up great for the kids who quite rightly have no concept of the Prodigy and see it through innocent eyes only as a great new kit...............bu t funny as for many others considering. originalsfc
  • Score: 0

10:58am Wed 10 Oct 12

Mr Adam says...

Smack my pitch up?
Smack my pitch up? Mr Adam
  • Score: 0

10:37am Thu 11 Oct 12

Danialx says...

Wow - I am so impressed, I took a copy of the newspaper to work to show everyone, and now they are also in The Sun!! Good work Chris! You have put so much hard work and dedication into the team. Fantastic job! Love the kit.........when does it go on general sale, i want one! :D
Wow - I am so impressed, I took a copy of the newspaper to work to show everyone, and now they are also in The Sun!! Good work Chris! You have put so much hard work and dedication into the team. Fantastic job! Love the kit.........when does it go on general sale, i want one! :D Danialx
  • Score: 0

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