Clubs must cut ticket prices, says fans' chief

Daily Echo: Clubs must cut ticket prices, says fans' chief Clubs must cut ticket prices, says fans' chief

Football Supporters Federation chairman Malcolm Clarke has urged the game's authorities to wake up to the growing resentment at massively inflated ticket prices or risk huge numbers of fans turning their backs on the game.

Manchester City have sent back over 900 tickets for Sunday's game at Arsenal after supporters elected not to pay £62 to attend.

City's increased status within the English game means they have joined Manchester United, Liverpool, Chelsea, Arsenal and Tottenham as clubs who - due to their attractiveness - routinely get charged the highest prices for tickets.

So, whilst Stoke fans must shell out £35.50 for their visit to the Emirates next month, Blues supporters were asked to dig much deeper.

Clarke believes there is no justification for such pricing structures and, with clubs set to pocket their share of the spoils from mega TV deals that, including overseas rights, have crashed through the £4billion barrier, has called for action.

"We have not done the final calculations but we estimate clubs could cut £32 off the cost of every single ticket purely from the increase in the TV pot this time around," he said.

"I know the clubs make the argument of needing the money to attract the biggest stars but I think I know what even Manchester City fans - with their large and enthusiastic following - would go for if they were given the choice of lower ticket prices or slightly worse players than they have now.

"There are many ways of measuring what is the best league. But if you look at the Bundesliga, where fans can attend matches for 15 Euros, stand up, have a pint if they wish, and even get a ticket for the metrolink, it seems the Premier League is short changing its own supporters.

"This business of categorising matches is blatantly unfair. Just because Manchester City have a lot of money doesn't mean their supporters have, and the same is true of the other teams who get charged the highest prices every time they play.

"And if they are starting to say enough is enough, and that in turn affects the atmosphere within the stadiums, will it retain its worldwide popularity? I am not so sure it will.

"This is a real test for the Premier League.

"They seem to think football is immune from the economic situation elsewhere. But it isn't. And how it responds - especially next year - will shape the game for years to come."

Clarke believes there is a risk of an entire generation being lost to the game.

For whilst many clubs cater for junior fans with lower ticket prices, those at school leaving age usually have to pay prices which make attending matches on a weekly basis impossible.

"According to the Premier League's own figures, the average age of fans is going up all the time," said Clarke.

"If it is far cheaper to spend the afternoon in the pub, where is the incentive to attend matches? And once people get out of the habit of going to games, it is not easy to get it back."

Comments (16)

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11:54am Wed 9 Jan 13

OSPREYSAINT says...

Stable door thinking, but absolutely right.
Stable door thinking, but absolutely right. OSPREYSAINT

12:02pm Wed 9 Jan 13

billythesaint says...

Been like this for almost 20 years! I remember paying £2 to go in the Milton End watching the likes of Gazza, Lineker, Le Tissier, Shearer. Now we pay £35+ to see our average team take on a bunch of prima donnas earning £150,000 a week. Ridiculous. Unless we win I usually feel robbed after a game.
Been like this for almost 20 years! I remember paying £2 to go in the Milton End watching the likes of Gazza, Lineker, Le Tissier, Shearer. Now we pay £35+ to see our average team take on a bunch of prima donnas earning £150,000 a week. Ridiculous. Unless we win I usually feel robbed after a game. billythesaint

12:10pm Wed 9 Jan 13

Folkestone Saint says...

Mercinary citeh fans make you laugh, their owner buy's the league title e.t.c. but they don't want to buy a ticket based on their hollow success, and are never in the news about football, they are quickley becoming the poopey of the north
Mercinary citeh fans make you laugh, their owner buy's the league title e.t.c. but they don't want to buy a ticket based on their hollow success, and are never in the news about football, they are quickley becoming the poopey of the north Folkestone Saint

12:15pm Wed 9 Jan 13

arm chair fan says...

unfortunatly as long as grounds are nealy full (90% +) the cubs will charge the high prices! supply and demand, thats why stones tickets were £1,000. If city / arsenal was on sale for 35 there would be a black market. these tickets will not remain unsold imo but offered to home fans.
unfortunatly as long as grounds are nealy full (90% +) the cubs will charge the high prices! supply and demand, thats why stones tickets were £1,000. If city / arsenal was on sale for 35 there would be a black market. these tickets will not remain unsold imo but offered to home fans. arm chair fan

12:21pm Wed 9 Jan 13

billythesaint says...

Yeah, good point. Whatever they charge people will pay it (and still leave before half time to get in the queue for a pint and before full time to avoid the traffic).
Yeah, good point. Whatever they charge people will pay it (and still leave before half time to get in the queue for a pint and before full time to avoid the traffic). billythesaint

12:23pm Wed 9 Jan 13

billythesaint says...

billythesaint wrote:
Yeah, good point. Whatever they charge people will pay it (and still leave before half time to get in the queue for a pint and before full time to avoid the traffic).
http://yougov.co.uk/
news/2012/03/06/prem
ier-league20-years/
[quote][p][bold]billythesaint[/bold] wrote: Yeah, good point. Whatever they charge people will pay it (and still leave before half time to get in the queue for a pint and before full time to avoid the traffic).[/p][/quote]http://yougov.co.uk/ news/2012/03/06/prem ier-league20-years/ billythesaint

1:00pm Wed 9 Jan 13

Licky_Rambert says...

i think you're right, tickets will get sold at the higher price and the club doesnt care who buys them, as long as they are sold.
this was evident up at liverpool this season. our visit wasnt attractive enough and it seemed that many of the tickets were sold to people going to football for the first time. which was why the famous anfield atmosphere was so flat
i blame guly
i think you're right, tickets will get sold at the higher price and the club doesnt care who buys them, as long as they are sold. this was evident up at liverpool this season. our visit wasnt attractive enough and it seemed that many of the tickets were sold to people going to football for the first time. which was why the famous anfield atmosphere was so flat i blame guly Licky_Rambert

1:00pm Wed 9 Jan 13

2010chappy says...

Folkestone Saint wrote:
Mercinary citeh fans make you laugh, their owner buy's the league title e.t.c. but they don't want to buy a ticket based on their hollow success, and are never in the news about football, they are quickley becoming the poopey of the north
You need to wake up a bit mate - our own team has pretty much bought it way to the Premier League - we have sustained wage levels well above the leagues we were in, in order to get out of them. How exactly do you think we would fair if our borrowing was not underwritten by the Liebherr familiy.

I have a fair bit of respect for City fans because even when they dropped to the third tier of football they were pull 30,000 plus to their home games.
[quote][p][bold]Folkestone Saint[/bold] wrote: Mercinary citeh fans make you laugh, their owner buy's the league title e.t.c. but they don't want to buy a ticket based on their hollow success, and are never in the news about football, they are quickley becoming the poopey of the north[/p][/quote]You need to wake up a bit mate - our own team has pretty much bought it way to the Premier League - we have sustained wage levels well above the leagues we were in, in order to get out of them. How exactly do you think we would fair if our borrowing was not underwritten by the Liebherr familiy. I have a fair bit of respect for City fans because even when they dropped to the third tier of football they were pull 30,000 plus to their home games. 2010chappy

1:31pm Wed 9 Jan 13

CB FRY LIVES says...

The only way prices are going to drop is to bring in a maximum wage for footballers.if sir stanley matthews got by on 8 quid a week guly do prado should be able to get along on eight hundred.
The only way prices are going to drop is to bring in a maximum wage for footballers.if sir stanley matthews got by on 8 quid a week guly do prado should be able to get along on eight hundred. CB FRY LIVES

3:16pm Wed 9 Jan 13

sledgerite says...

i seem to remember there were concerns wnen the sky deal came that it would stop people going to the grounds but the clubs said the money would enable them to price their tickets really keenly but they got greedy,take the sky deal and rip the punters
i seem to remember there were concerns wnen the sky deal came that it would stop people going to the grounds but the clubs said the money would enable them to price their tickets really keenly but they got greedy,take the sky deal and rip the punters sledgerite

3:23pm Wed 9 Jan 13

Folkestone Saint says...

2010chappy wrote:
Folkestone Saint wrote:
Mercinary citeh fans make you laugh, their owner buy's the league title e.t.c. but they don't want to buy a ticket based on their hollow success, and are never in the news about football, they are quickley becoming the poopey of the north
You need to wake up a bit mate - our own team has pretty much bought it way to the Premier League - we have sustained wage levels well above the leagues we were in, in order to get out of them. How exactly do you think we would fair if our borrowing was not underwritten by the Liebherr familiy.

I have a fair bit of respect for City fans because even when they dropped to the third tier of football they were pull 30,000 plus to their home games.
I am wide awake mate, citeh have distorted the value of players because one person and not the fans or sky money paid for the players, also we never bought a player JUST to stop another team buying them, and after we were saved it was the sales of players such as Oxo and us turning up for games that helped pay for others comming into the team not a sugar daddy
[quote][p][bold]2010chappy[/bold] wrote: [quote][p][bold]Folkestone Saint[/bold] wrote: Mercinary citeh fans make you laugh, their owner buy's the league title e.t.c. but they don't want to buy a ticket based on their hollow success, and are never in the news about football, they are quickley becoming the poopey of the north[/p][/quote]You need to wake up a bit mate - our own team has pretty much bought it way to the Premier League - we have sustained wage levels well above the leagues we were in, in order to get out of them. How exactly do you think we would fair if our borrowing was not underwritten by the Liebherr familiy. I have a fair bit of respect for City fans because even when they dropped to the third tier of football they were pull 30,000 plus to their home games.[/p][/quote]I am wide awake mate, citeh have distorted the value of players because one person and not the fans or sky money paid for the players, also we never bought a player JUST to stop another team buying them, and after we were saved it was the sales of players such as Oxo and us turning up for games that helped pay for others comming into the team not a sugar daddy Folkestone Saint

4:33pm Wed 9 Jan 13

TheSaintsMan says...

Frankly it is a big drain on finances for anyone who goes to watch football regularly.

They make much much more money than they use which makes me ask this question, what happens with all that extra money? The most likely answer is Cortese's pocket.
Frankly it is a big drain on finances for anyone who goes to watch football regularly. They make much much more money than they use which makes me ask this question, what happens with all that extra money? The most likely answer is Cortese's pocket. TheSaintsMan

6:09pm Wed 9 Jan 13

upwherewebelong says...

Sorry but this might be controversial but why "MUST" clubs cut prices. The principal of supply and demand would for the most part suggest that fans are paying the current prices so why should clubs cut prices just because some well meaning but possibly slightly out of touch person says so ?. If Arsenal can sell tickets priced at £125 and £62 then good luck to them.
Sorry but this might be controversial but why "MUST" clubs cut prices. The principal of supply and demand would for the most part suggest that fans are paying the current prices so why should clubs cut prices just because some well meaning but possibly slightly out of touch person says so ?. If Arsenal can sell tickets priced at £125 and £62 then good luck to them. upwherewebelong

6:29pm Wed 9 Jan 13

OSPREYSAINT says...

TheSaintsMan wrote:
Frankly it is a big drain on finances for anyone who goes to watch football regularly.

They make much much more money than they use which makes me ask this question, what happens with all that extra money? The most likely answer is Cortese's pocket.
You should be asking that of our blue phew friends, they are more experienced in the money side of it. Are you actually saying NC is lining his own pockets at the expense of the Club? I would like to see you try to prove it, see you in Court.
[quote][p][bold]TheSaintsMan[/bold] wrote: Frankly it is a big drain on finances for anyone who goes to watch football regularly. They make much much more money than they use which makes me ask this question, what happens with all that extra money? The most likely answer is Cortese's pocket.[/p][/quote]You should be asking that of our blue phew friends, they are more experienced in the money side of it. Are you actually saying NC is lining his own pockets at the expense of the Club? I would like to see you try to prove it, see you in Court. OSPREYSAINT

6:31pm Wed 9 Jan 13

OSPREYSAINT says...

2010chappy wrote:
Folkestone Saint wrote:
Mercinary citeh fans make you laugh, their owner buy's the league title e.t.c. but they don't want to buy a ticket based on their hollow success, and are never in the news about football, they are quickley becoming the poopey of the north
You need to wake up a bit mate - our own team has pretty much bought it way to the Premier League - we have sustained wage levels well above the leagues we were in, in order to get out of them. How exactly do you think we would fair if our borrowing was not underwritten by the Liebherr familiy.

I have a fair bit of respect for City fans because even when they dropped to the third tier of football they were pull 30,000 plus to their home games.
Chelsea ticket £52.00? about three minutes of Torres wage someone said.
[quote][p][bold]2010chappy[/bold] wrote: [quote][p][bold]Folkestone Saint[/bold] wrote: Mercinary citeh fans make you laugh, their owner buy's the league title e.t.c. but they don't want to buy a ticket based on their hollow success, and are never in the news about football, they are quickley becoming the poopey of the north[/p][/quote]You need to wake up a bit mate - our own team has pretty much bought it way to the Premier League - we have sustained wage levels well above the leagues we were in, in order to get out of them. How exactly do you think we would fair if our borrowing was not underwritten by the Liebherr familiy. I have a fair bit of respect for City fans because even when they dropped to the third tier of football they were pull 30,000 plus to their home games.[/p][/quote]Chelsea ticket £52.00? about three minutes of Torres wage someone said. OSPREYSAINT

12:14am Thu 10 Jan 13

RealTalkSouthampton says...

Bit sad really. The journalist makes the point of Germany, good prices, food, drink inside the stands. Yet when you read people comments above. It shows why we are a rip off country. We think its ago to mug each other as long as we can get away with it. Seems like everything is about numbers these days. Football is about passion,rivalry, banter and the odd tear up here and there. Time to bring the soul back into the game.
Bit sad really. The journalist makes the point of Germany, good prices, food, drink inside the stands. Yet when you read people comments above. It shows why we are a rip off country. We think its ago to mug each other as long as we can get away with it. Seems like everything is about numbers these days. Football is about passion,rivalry, banter and the odd tear up here and there. Time to bring the soul back into the game. RealTalkSouthampton

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