Saints need to cash in on promotion buzz

Daily Echo: Saints need to cash in on promotion buzz Saints need to cash in on promotion buzz

THE SUMMER lull seems to be lasting a bit longer for Saints fans this year.

Season tickets not yet on sale, new signings still to come and not even a new shirt for supporters to buy if they want to.

St. Mary’s is very much in holiday mode.

In a way, I quite like the fact that we have been able to forget the trials and tribulations of the football season.

Perhaps it’s a sign I’m finally growing up or maybe the constant barrage of football hype has ground me down somewhat.

But for others the light is certainly burning brightly. Twitter and the comments on the Echo site are full of fans bemoaning the lack of football or transfer activity.

The U21s didn’t seem to quench their thirst and I suspect the Women’s World Cup won’t quite help them through the lean spell of domestic football action.

As for Saints, the lack of transfer activity hasn’t overly worried me thus far, but I’d like to think a few new faces will appear soon to provide them with the longest amount of time possible to settle in and get accustomed to how Adkins likes to set up his team.

Of course, the flip side is the risk of losing players when bigger clubs come sniffing – and we all know the player at the centre of that speculation. Sadly, my gut feeling is that Chamberlain will be on his way, although I was wrong in January, so don’t put your house on it just yet.

I’d much prefer him to stay, but if we are to lose him I would prefer it happened early on so we have plenty of time to do a deal for a replacement. No one wants to be scrabbling around on deadline day, when the only thing that rises faster than desperation is the asking price.

The only thing that has really irked me is the club’s approach to season tickets. We used to be able to renew tickets from March onwards, with new season tickets going on sale sometime about now. With promotion and the feel-good factor that swept the city, surely the time to release the tickets would have been straight after the Plymouth match, to cash in on the euphoria (and relief) that we had finally left League One.

Instead, we now have just two weeks to renew our tickets and two weeks to buy new ones. I just can’t see how it benefits fans or the club – surely maximising the time to buy tickets and making it as easy as possible to buy them can only result in more people and more revenue?

It’s almost as if Saints don’t want to attract season ticket holders, which surely is not the case.

Either way, I’m sure there will be plenty of people looking forward to signing up for the season. Off the top of my head I think we had around 12,000 season ticket holders last term so I’d expect a similar number, even with the price rises.

Pompey have so far sold around 8,000 while Brighton sold the last of their 17,000 season tickets over a month ago. With the Amex holding just 22,500, they can look forward to full houses every week. Of course, I’m sure the excitement of the new stadium at Falmer has stirred up a lot of interest, but it does make you wonder how many Saints could sell if there was more than two weeks to do so.

We all want to see St. Mary’s packed to the rafters, which would be a tall order week-in, week-out in the Championship for most clubs in a stadium this size - especially so long after the more casual fans from the Premier League days have drifted away.

So let us just hope Saints haven’t missed out on the buzz caused by promotion and that enough people still remember how much they enjoyed that feeling to ensure we get the biggest crowds we can this season. The atmosphere of a packed St. Mary’s cheering on a successful team is second-to-none, and the ‘12th man’ will certainly be a welcome addition this season if Saints are to do well.

Comments (4)

Please log in to enable comment sorting

3:24pm Wed 29 Jun 11

Paul Lucas says...

Good article Dan which I suspect mirrors a lot of supporters 'private' thoughts! Totally agree with the topic which irked you. It does seem strange for SFC not to capitalise on the euporia which followed our deserved promotion. The temperature has cooled and if they do miss their intented transfer targets that too could have a negative effect. However, the flip side to that is if they sign a 'big name' that nobody had thought possible. Season ticket sales might well soar then.
.
You questioned why there was only a 2 week period to buy the ST's, asking if SFC really wanted to sell them. I'd say that the fewer SFC sell the happier they'll be because, lets face it, with credit card surcharges and match day ticket prices the way they are, it would appear the'd nett more money that way anyway.
.
Whatever, lets get some signings in and get on with the pre-season games and then, finally, the season starts - can't wait!
Good article Dan which I suspect mirrors a lot of supporters 'private' thoughts! Totally agree with the topic which irked you. It does seem strange for SFC not to capitalise on the euporia which followed our deserved promotion. The temperature has cooled and if they do miss their intented transfer targets that too could have a negative effect. However, the flip side to that is if they sign a 'big name' that nobody had thought possible. Season ticket sales might well soar then. . You questioned why there was only a 2 week period to buy the ST's, asking if SFC really wanted to sell them. I'd say that the fewer SFC sell the happier they'll be because, lets face it, with credit card surcharges and match day ticket prices the way they are, it would appear the'd nett more money that way anyway. . Whatever, lets get some signings in and get on with the pre-season games and then, finally, the season starts - can't wait! Paul Lucas

1:45am Wed 6 Jul 11

AdamSFC says...

I would have hoped we could start buying individual match tickets by this point, it's only about 4 weeks till the first game and being a non ST holder but regular match goer I like to have my tickets in the Northam secure by now so I can book of work etc. Especially for big matches like Leeds. During the season they go on sale weeks before the actual match day which is useful for fans like me.
I would have hoped we could start buying individual match tickets by this point, it's only about 4 weeks till the first game and being a non ST holder but regular match goer I like to have my tickets in the Northam secure by now so I can book of work etc. Especially for big matches like Leeds. During the season they go on sale weeks before the actual match day which is useful for fans like me. AdamSFC

1:50pm Wed 6 Jul 11

lowe esteem says...

A very good item, and two well written and thought-provoking responses. It does look like the club may have done some research on their large fan-base, and that they're cashing into this 'casual' customer will pay more bit. If you read the letters in today's Echo from two i would consider fellow 'diehards'-you have to say that the club is being particularly hard-nosed and intransigent. This is possibly Ok when dealing with "suppliers" including agents or other clubs, but not with "customers" in these times. Just because our shop was run by Scrooge doesn't mean we'll put up with this forever with our blind loyalty. This one-time season-ticket holder (and friends) were looking to renew at the right price but, you know what? We may be tempted to take in a few less games than you had 'accounted' for Mr (sf) C. Those away games don't look so expensive now. I will sign off with my mathematical equation. Which is the greater, 30000@ £20 with feelgood and money to spend, or 20000@ £30 with some questions? Think on MY SAINTS- we're not all mugs you know?
A very good item, and two well written and thought-provoking responses. It does look like the club may have done some research on their large fan-base, and that they're cashing into this 'casual' customer will pay more bit. If you read the letters in today's Echo from two i would consider fellow 'diehards'-you have to say that the club is being particularly hard-nosed and intransigent. This is possibly Ok when dealing with "suppliers" including agents or other clubs, but not with "customers" in these times. Just because our shop was run by Scrooge doesn't mean we'll put up with this forever with our blind loyalty. This one-time season-ticket holder (and friends) were looking to renew at the right price but, you know what? We may be tempted to take in a few less games than you had 'accounted' for Mr (sf) C. Those away games don't look so expensive now. I will sign off with my mathematical equation. Which is the greater, 30000@ £20 with feelgood and money to spend, or 20000@ £30 with some questions? Think on MY SAINTS- we're not all mugs you know? lowe esteem

2:44pm Sat 16 Jul 11

techsture says...

Of course they dont want many season ticket holders. The on the day price and booking fee's alone make for much fuller coffers. They are just stomaching a few to raise some instant cash.
Of course they dont want many season ticket holders. The on the day price and booking fee's alone make for much fuller coffers. They are just stomaching a few to raise some instant cash. techsture

Comments are closed on this article.

click2find

Get Adobe Flash player
About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree