Britain's Got Talent winners Ashleigh and Pudsey were among the stars partying backstage at T4 On The Beach 2012.
Pampered pooch Pudsey had his own special pram to be pushed around in as he and 17-year-old co-star Ashleigh enjoyed the freebies and attention in the VIP area.
Rita Ora was seen splashing herself with Chanel perfume before she went on stage, and declared she is keen to collaborate with Professor Green.
But Pro Green was too busy being all loved up with Made In Chelsea girlfriend Millie Mackintosh to network.
Millie watched his whole set from the back of the stage and when he finished he went straight up to her and gave her a big kiss, putting his arm round her. But the rapper found time to stop and have his picture taken with a group of little girls, before his security hurried him on.
Meanwhile, X Factor winners Little Mix were easily pleased, getting excited as they tucked into the free Sodastreams.
The Voice contestant Tyler James may have gained an army of fans, but he insisted he has no plans to flash any flesh in his music video, unless he "goes down the gym every day for three months before hand".
Made In Chelsea's Cheska Hull was seen bonding with TOWIE's Bobby Cole Norris, and insisted there is no rivalry between them and that they even watch each other's shows.