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Long To Rain Over Us
I know I should be pleased to see the sun after such a wet miserable Spring but the truth is shop sales are much better in rainy weather. In fact we had our best week this year in the days after Spring Bank Holiday.
I try not to feel guilty when I check my weather forecast app and am pleased to see little raindrops. Showers are the best because people are tempted to go into town and then rush into the shop when the heavens open. Or else they stay at home and do some shopping online.
In good weather, people are sitting in the garden, using their National Trust card or eating al fresco. Anything that doesn’t involve being indoors. I felt the same contrary resentment of summer when I worked in theatre and saw audiences plummet as the clocks went forward. Some things don’t change.
At least the Diamond Jubilee is coming up fast and history teaches us it always rains when the Queen is celebrating something. Winchester is now festooned with bunting and our Jubilee china mugs are selling faster than you can say, “God Save The Queen.” It does seem that the economists who are predicting that the Jubilee will save Britain’s retailing could be right- at least for a few more months. If only we could have the wettest summer on record as well.
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I co-own Your Life Your Style the home and gifts shop in the Brooks Centre Winchester which also sells online at yourlifeyourstyle.co.uk. I love running a small business. The headlines go to the companies turning over billions of pounds but nearly half the UK economy is powered by small to medium size businesses. Small businesses lead change and offer a huge range of challenges. Having spent my early working life in retailing, I moved into arts marketing including many years as the Head of Marketing and Operations at The Mayflower Theatre. I still provide marketing and PR support to small businesses. Paul Lewis