Where's the reward for loyalty?

First published in Readers' Letters

MY son Jay (10) and I sit in Block 19 in the Chapel Stand and I paid £380 last year for a season ticket.

But if I want to sit in the same seats then this season it will cost me £575 and an extra £140 for Jay, making a total of £715.

I have held a season ticket for 12 years and phoned the club at my disgust with the moving of the family area back to the corners, which leaves no option but to move over there or pay more than double than last season!

The club have missed a trick and could have rewarded the fans who have held season tickets for the entire seven years we have been outside the top league.

If you want to get a season ticket from new again, it is only £25 more than my ticket and I think this hardly rewards our loyalty!!

Andrew Davis, via email

Comments (1)

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11:47am Wed 30 May 12

lowe esteem says...

There are a lot more stories like this Andrew, I've a colleague at work in exactly the same circumstances as you, and I know several other existing STH's who will not be renewing, and prospective new STH's who simply can't afford it. The club have taken a simplistic yet commercial overview at the demographic of the fanbase, and the harsh reality is that there will be others appearing to replace 'the likes of us' and they will expect to pay more for this new, different product to join the existing non-dissenting voices. It remains to be seen whether this gamble pays off, and I have mixed feelings on this, I think the inclusivity that the club has built up is being somewhat eroded.Personally, I will watch this situation develop with more than an impartial interest, as I have always lauded Cortese's Saints as the new model of how to run a Football Club, and I'm now a bit disappointed. A lot will also depend on the team's performance, and it will be to the likes of Andrew that the club looks to in the challenging times ahead, so a show of reciprocal loyalty would have been best for heart and head.
There are a lot more stories like this Andrew, I've a colleague at work in exactly the same circumstances as you, and I know several other existing STH's who will not be renewing, and prospective new STH's who simply can't afford it. The club have taken a simplistic yet commercial overview at the demographic of the fanbase, and the harsh reality is that there will be others appearing to replace 'the likes of us' and they will expect to pay more for this new, different product to join the existing non-dissenting voices. It remains to be seen whether this gamble pays off, and I have mixed feelings on this, I think the inclusivity that the club has built up is being somewhat eroded.Personally, I will watch this situation develop with more than an impartial interest, as I have always lauded Cortese's Saints as the new model of how to run a Football Club, and I'm now a bit disappointed. A lot will also depend on the team's performance, and it will be to the likes of Andrew that the club looks to in the challenging times ahead, so a show of reciprocal loyalty would have been best for heart and head. lowe esteem
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