FASHION and football capital Milan will soon be just a short hop from the south coast after budget airline Ryanair launched new flights there from its Bournemouth base.

Starting in December to attract skiers bound for slopes near the city, the Saturday flights will start at £10 each way including taxes and charges for the next seven days.

Flights are to Milan Bergamo, 27 miles outside the city, which is home to Champions League winners AC Milan and their rivals Inter as well as couture clothes designers and fashion shows, pictured.

The news comes just weeks after the Irish airline announced a three times per week service to Alicante, Spain, also starting in December. Ryanair already operates eight routes from Bournemouth, to Dublin, Barcelona, Pisa, Glasgow, Madrid, Marseilles, Nantes and Shannon.

Caroline Baldwin, of Ryanair, said: "At the moment this is only for the winter but we'll see how it goes and what the pick-up is like. Bournemouth is going well, we're confident and we are growing our capacity."