Luxury British boat builder, Fairline Yachts, has welcomed Dennis de Roos aboard as commercial director.

Dennis will be responsible for managing the Hythe-based firm's design, sales and marketing teams, and overseeing the dealer network.

Formerly commercial director with Morgan Cars, Dennis brings a wealth of experience from across a range of sectors starting his career across the hospitality and services sector, followed by 10 years with General Motors and five with Ingersoll Rand, developing its sales networks and delivering sustainable growth.

Dennis was born in the Netherlands, where he grew up at the family boating business. The family business meant moving to different parts of the world. Dennis did his secondary studies in France and completed a Master of Science and MBA in the US, with a clear focus on international management.

“I am thrilled to have the opportunity to be part of Fairline’s future, and I feel confident that my commercial experience as well as my passion for boating will be a real asset to the continued success of this prestigious brand,” he said.

Dennis lives in Bristol with his wife Susan, and son Max. He enjoys travel, sailing, historic car racing, and spending time with the family.