A NEW virtual clothes fitting room app has been launched by a young Hampshire tech entrepreneur.

Rebecca Mabbett, aged just 20, is the mastermind behind R Reflections, which allows shoppers to virtually try on clothes, be the model and put together outfits they like, before placing an order online.

R Reflections lets users upload clothing into the app or try on pre-loaded clothing from clothing brands Rebecca, from Southampton, has partnered with.

She came up with the idea after a bad experience purchasing clothes from online retailers.

Rebecca told the Daily Echo: “I ordered a lot of clothing from online retailers before I went on holiday, only to find that when I tried on the clothing, half of it either didn’t suit me, my body shape or skin tone, therefore I had to then return it."

Daily Echo:

Rebecca discussed the problem while on holiday and brainstormed with her dad.

“I said, ‘Imagine if there was an app where I could upload clothes to a virtual picture of myself to see if they suit me, my body shape and skin tone, before buying clothes. This would solve mine and everyone else’s problem’."

Users can upload either a full body photo or just their face into the app, after which they have the option of choosing skin tones. Once their profile is set up, pictures of clothing found online can be placed onto the body or face, and adapted to match the shape and skin tone.

“The result is that individuals will be able to view what the clothes look like on them before buying the product,” said Rebecca, adding that the software benefits the retailer and the environment as well as the shopper.

“My idea places the clothes on the end user and their different body features, not on a model. This is because everyone is diverse and different and nobody is exactly the same size, shape and skin colour.

Daily Echo:

“As customers look to buy more clothes online, different styles and types of clothing suits different people, therefore when the clothes are modelled there is a high chance that they look different on the model to on the end user.”

R Reflections is free to download for all Apple users, with a subscription option of £1.99 per month for extra features.

Rebecca is planning an Android version if the software proves a success.

The entrepreneur is also developing another tech product for clothing brands.

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