FOUR singing builders have been snapped up by one of the world’s biggest music publishers.
And Southampton’s The Reason 4 – seen on last year’s X Factor – have so impressed hitmaker Eliot Kennedy he’s compared them to previous acts including Take That.
Nathan Rawlings, Scott White, Glenn Vine and Marc Higgins are working on their first release, having been signed to Sony ATV Music Publishing to work alongside major new entertainment outfit FarWest Music under the stewardship of Kennedy.
Also integral to the success of the Spice Girls and 5ive, he told Scene South: “Once every decade or so there are these phenomenal artists that come along. I have been lucky enough to work with a few of them.
“This decade it’s The Reason 4.
Not since the Spice Girls have I felt this excited about a new project.
They are that good.”
Rakesh Sanghvi, MD of Sony ATV Music Publishing, added: “The Reason4 are four talented guys, with the potential to go all the way. They have great voices, a honed pop sensibility and will appeal on a wide level.
“I’m delighted that they’re working with proven hit-maker Eliot Kennedy on their debut.”
First single Take It All, set for release on Au gust 7, is a euphoric slice of grown-up pop, written by the band with Andrew Murray (Gary Barlow, Craig David, Cathy Dennis), who also co-produced the single with Eliot. The band have written or co-written every song on their debut album Crying Out Loud, due out in the autumn.
The Reason 4 play The Concorde Club tonight, supporting Lemar.
