IT'S TV's most dangerous show.
No, not Ross Kemp on Gangs where the ex Eastenders star puts himself in the line of fire in the name of education in the ground-breaking documentary series.
But a reality TV show, purely for your titillation.
And this one is more risky than the hair-raising heights and killer creatures of I'm A Celebrity and the fall risk of both Splash and Dancing on Ice put together.
Channel 4 brings you winter sports reality show The Jump.
Take your usual set of soap stars, models and the odd accomplished athlete and put them on the slopes of Austria.
They take on a series of alpine challenges - skeleton, bobsleigh, snowboarding and, of course, ski jumping. So far, so good for your Lizzy Yarnolds, who have grown up excelling at these sports.
But, not for your retired soap star. Louisa Lytton, Sid Owen and Tina Hobley have all been casualties of the show's injury curse this year.
And there's another set of victims in some of Britain's top summer Olympians - Rebecca Adlington, Beth Tweddle and Linford Christie.
So many contestants have been seriously harmed in the making of The Jump that questions must be asked. Will it take a life-threatening injury, or worse, to bring the most terrifying reality show of all time to an end?
In all the previous series, and particularly this current one, there's been broken limbs and operations aplenty.
It's fast turning into the hospital bed race.
And no-one wants to watch that.
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