Lingerie models strip off for an airbrush-free calendar in memory of a friend who died from cervical cancer

These 12 lingerie models are the most recognisable in their industry regularly featuring in fashion magazines, newspapers and adverts.

Their sizes vary dramatically from a size eight to a 16, an A cup to a G cup.

But they have something in common.

Together they want to put an end to the airbrushing and the trickery of images across the media and advertising which promotes an unattainable body ideal.

Hannah Shetler at her Ashurst home. Photo by Matt Watson.

That's why Hampshire underwear model, Hannah Shetler, and her friends have bared all in their most revealing photo shoot to date- for more reasons than one.

In memory of Hannah’s friend Sophia Theodorou who died aged 29 from cervical cancer, the group of models have produced a completely unairbrushed 2014 charity calendar shot everywhere from a beach in Cannes to The Savoy in London.

None of the images have been manipulated in any way showing the girls off in all their glory to prove beauty is not about achieving the unachievable.

The use of some digital photography techniques can dramatically change a woman’s body shape creating unrealistic figures and flawless skin, which can make women feel more insecure about their natural looks and sizes.

Hannah, from Ashurst, is the brains behind the calendar, and set up Model Kind for the friends to raise awareness together.

“We’re all lingerie models but we’re all different shapes, frames and boob sizes.

“We thought it was only right to do something that was natural, un-retouched and un-tampered with. Images that are honest are absolutely crucial for women to see,” the 28-year-old says.

“Young girls look at images in fashion magazines and they want to look like them.

"They think the photos are straight from the back of the camera.

“They don't realise everything is altered, it’s just crazy. The image is completely manipulated and changed.

““It’s not fair women think this is realty and hate themselves or worse, starve themselves or go gym crazy, for not looking like something a computer tool or software has created.”

“We wanted to prove that women are beautiful how they are.

“If these images were in magazines it wouldn’t be unusual to see our arms thinned, jaws changed, legs lengthened, teeth perfected and we’d be nipped in at the waist.

“People are even asking for their wedding pictures to be airbrushed these days.

“It’s insane. It’s really sad.”

Their honesty is sure to have the backing of Hampshire MP Caroline Nokes who is the chairman of the All Party Parliamentary Committee on Body Image.

The Romsey and Southampton North Conservative MP regularly campaigns over the use of airbrushed images saying they put people under too much pressure.

Hannah who went to Hounsdown School in Totton moved to London and initially became a beauty therapist in Harrods before she was scouted by an agency.

For six years she has worked for Waocal Eveden, whose portfolio of brands includes Freya, Fantasie, Huit, Elomi and Goddess, who agreed to sponsor all the costs of the calendar and provide the lingerie for the shoots.

This year alone Hannah’s modelling career has taken her to Cannes, Belgium, Germany and Paris and at 5ft 7ins with a 30F bra size, she is proud to be curvy.

“I’m naturally quite curvy, my body always has been that shape but I am a million per cent happy with it and I get a lot of jobs for it.

"I’ve been in my undies parading around all day and I’m confident with my shape,” says Hannah who does yoga and goes to the gym.

“I love my food to the point people call me a machine! I’m lucky because I’ve got a fast metabolism because I love to eat, it’s an important part of my life! I don’t kill myself with it.

“I think part of being beautiful is being confident and positive.”

But she hasn’t always been so body confident. “When I was younger I thought a lot about dieting thinking I needed to be slimmer but that’s the shape I am.

“One of the first agencies I was with said to me you need to lose weight and it makes you feel awful. “The work I do now my curves are celebrated and it feels great.”

As well as promoting positive body image, the charity calendar has a vital message to encourage women to attend regular routine cervical screening tests and raise vital cash for Cancer Research UK.

Hannah met Sophia, who worked in Harrods as an accounts manager when she first moved to the city. She lost her battle to cervical cancer in 2009 but was only diagnosed five months earlier.

“She was a really lovely, bubbly, beautiful girl inside and out. I felt really lucky she was the first person I really met upon moving to London.

“It’s so important that women don’t ignore their smear tests.

“I think Sophia would have loved the calendar and we hope it makes people think about the messages behind it.

“Each month really reflects each model’s personality and we’re so proud to have done something for a topic very close to all our hearts.

“We love it.

“It’s nice to know that’s what we actually look like and we feel absolutely beautiful without being airbrushed.

“What you see in magazines isn’t real life. We all get rolls when we sit down and the odd bit of back fat, it’s natural.

“It’s just us as we are, real women, and it’s really refreshing.”

The charity calendars cost £10 each with all the money going to Cancer Research UK.

For information and to order a calendar go to www.modelkind.co.uk

Calendar photographs by Tom Wren and make up by Kylie McMichael