One of the most famous names in world fashion is to travel to Southampton.

Considered Fashion Royalty, American fashion icon Iris Apfel will fly in to the city to join Cunard's Queen Mary 2 for its second Transatlantic Fashion Week.

The doyen of the fashion world, known for her striking looks as much as her fashion acumen, will be considered a coup for the cruise company and will attract attention from around the world.

The announcement was revealed as Cunard revealed its line-up of fashion icons set to sail onboard Queen Mary 2 for the Transatlantic Fashion Week (31 August – 7 September, 2017).

At 95, Iris is a jet-setting celebrity known for her individual style and joyful flair. Featured in cutting-edge style campaigns for Macy’s, MAC, Kate Spade, Swarovski and other big-name brands, Iris has become renowned for her signature look of bold round glasses, oversized bangles and necklaces, and rich, flamboyant, colourful garments.

Over the course of Transatlantic Fashion Week, Iris will be presenting a Q&A session, offering insight into her lifestyle, inspiration and future fashion forecasts.

Iris comments: “I’ve lived quite a life of fashion and can’t wait to experience style at sea! I look forward to being inspired by the elegance and glamour of the occasion and life onboard, especially the formal nights on my voyage across the Atlantic.”

Headlining Transatlantic Fashion Week 2017 is designer Julien Macdonald OBE, who is joined by other prestigious names in style including fashion historian Colin McDowell MBE and consultant to the international fashion industry Gail Sackloff OBE as well as top models from Storm Model Management.

Now heading into its second year, the unique fashion voyage invites guests to enjoy the glamour of the world’s only sailing ocean liner, Queen Mary 2, while being treated to seven days of runway shows, dinners and exclusive unveilings before sailing into New York for Fashion Week.

Angus Struthers, VP Marketing, Cunard comments: “Following on from the success of Transatlantic Fashion Week 2016 we are delighted to welcome fashion icon Iris Apfel, in addition to Julien Macdonald, onboard Queen Mary 2 next year.

Transatlantic Fashion Week 2017 will see another seven-night voyage full of glamorous dinners, exclusive unveilings and exciting catwalk shows ensuring that this week becomes a firm fixture that is eagerly anticipated in the international fashion show calendar.”

Following a recent almost £90 million remastering of the ship, Queen Mary 2 marks 177 years of heritage, echoing the height of British elegance and luxury associated with Cunard’s iconic fleet.

Cunard’s Transatlantic Fashion Week will provide a rare and exclusive experience for guests, set within an art deco inspired interior.

For more information about Cunard or Queen Mary 2’s Transatlantic Fashion Week 2017, visit