CIVIC chiefs need a new flag “to express pride” in the city - and are calling on youngsters to design it.

Whether it be a shrine to Matt Le Tissier, the historic docks or the Titanic, children from across Southampton are being encouraged to use the city’s history as an influence in their new designs.

The competition, launched by Councillor Simon Letts, leader of Southampton City Council, hopes to find a community flag that can be used to represent the city’s heritage and unique character, to those people visiting the city - as well as to advertise Southampton across the world.

Although the winning design will not replace the city’s civic flag, which is flown from public buildings, it will be used at community events and for advertising purposes.

It will be added to the Flag Institute’s UK Flag Registry and become a recognisable symbol of the city of Southampton.

Cllr Letts said: “I believe a flag for Southampton will allow residents to express pride in our community, celebrate our heritage and culture and raise greater recognition and awareness nationwide.

“That’s why I’m launching a competition to create a people’s flag for Southampton.”

The winning design will be freely available to businesses, residents and souvenir manufacturers to use.

A similar competition was launched in the West Midlands, where the new ‘Black Country’ flag has attracted public interest and is seen as a symbol of pride for their area.

The closing date to enter a design is July 19.

There are prizes to win for each of the four age groups, with a judging panel choosing an overall winner.

Send your entry to Southampton City Council, Francesca Carr, Municipal Office Floor 1, Civic Centre, Southampton, SO14 7LY.

Alternatively email

Remember to include your name, contact details and age with your entry.