A NEW LEGO store coming to Southampton will increase rates of employment in the area.

Coming to Westquay in the months leading up to Christmas, it has been confirmed that approximately 20 new jobs will be created when the store opens.

This comes after fashion designer brand Tommy Hilfiger brought 20 jobs to Westquay after opening in March this year.

The LEGO shop is one of two stores opening in the UK this year, with the other store due to open at Bullring and Grand Central shopping centre in Birmingham.

Brick specialists will be in store and LEGO have put their own twist on a traditional pick ‘n’ mix - the pick and build wall - which will replace the typical sweets someone might usually find with bricks instead, offering cups that can be filled with lego.

A digital box can wow visitors by coming to life in 3D, allowing people to scan any boxed LEGO set and see the fully-built project, and a minifigure tower can be built where a range of bottoms, tops, heads, hair pieces and accessories will be available to customize personalised figures.

The store will offer figurines like LEGO Stranger Things: The Upside Down, LEGO Creator Expert Harley Davidson Fatboy, and others, while monthly build challenges and events will be held.

General Manager of Westquay Andy Collyer said: “It speaks volumes about the strength and quality of Westquay, and our ability to continue to attract the right shopper base, that of the two new LEGO stores that will be opening in the UK this year, we’re going to have one here in Southampton.

“LEGO is a world famous brand, and this new store is sure to offer a truly unique experience for our customers, as well as create new jobs.”

Alison Wood, LEGO Stores UK, Benelux & Scandinavia District Senior Manager said: “Both Bullring and Westquay are top-tier shopping destinations and are engaging environments for visitors, and a perfect fit for our current store portfolio.”

An opening date for the store has not been confirmed.